Senior Analyst - Marketing Analytics
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Recruitment Partner @Dunelm | Head Hunter | Talent Acquisition Specialist | Ex-Selfridges and Vision Express
Home. There’s no place like it.
And there’s no feeling like helping people create the joy of feeling truly at home. At Dunelm, that’s what we do. We’re the UK's number one choice for homewares because we make home life lovelier for our customers. And we’ve crafted a workplace that feels just as welcoming – where you can bring your ideas, be yourself, and feel right at home.
We are looking to expand our Marketing Analytics team to achieve our mission to put data and insight at the heart of decision making across the business. In this team we provide insights and clear robust measurement around paid marketing activity that directly steers our overall strategy. You’ll design tests, do analytics deep dives and maintain clear reporting so our Marketing teams always know how well the strategy is performing.
This role can be based in Leicester or London!
What you’ll do:
* Provide actionable insight into customer behaviour to Marketing teams across Dunelm, to drive strategic and customer-led decisions. Track and understand trends in marketing performance, providing insight into customer behaviour and developing models and strategies to enable improved customer targeting.
* Support the development and implementation of a measurement plan for our marketing activities, working towards a robust and complete view of the return on our marketing spend.
* As a partner to the Marketing organisation, you’ll work with them to identify opportunities, frame problems and deliver the marketing analytics roadmap.
* Work with the Data Product and Engineering teams to define data products needed by your team to enable insight.
* As a key member of the Analytics team you’ll play an important role in contributing towards the culture, as well as being an advocate for data, insight and the voice of the customer throughout the business.
Who you are:
* You have a strong understanding of digital and/or offline marketing, including specialist knowledge of at least one of PPC, organic search, email and above-the-line brand campaigns.
* Experienced in measuring the effectiveness of marketing campaigns, including attribution and incrementality testing.
* Experienced in exploring large datasets, with proficiency in SQL.
* Knowledge of Python, R or another major programming language is a plus.
* Experience working with Google Analytics and Big Query preferable Creative, curious and customer focused, with a passion for making an impact through data.
* Collaborative, with excellent communication skills and an ability to tell stories through data.
* Extensive work experience, using your analytical skillset to tackle business problems.
* Degree in Maths, Stats, Economics, Computer Science, Physics or a related field; or equivalent related professional experience.
What is in it for you!
* Competitive Basic Salary
* Up to15% bonus
* Dunelm Discount Card of 15% (across our 100k+ products, including sale items!)
* Sample sales days exclusively for Dunelm colleagues
* 25 days holiday + Bank Holidays + 1 day for Birthday +1 day for Charity + 1 day off for moving house.
* Cash plan
* Access to online discounts at various other retailers and organizations.
* Flexible hybrid working with a base in Leicester or London
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Information Technology and Analyst
* Industries: Retail, IT System Data Services, and Hospitality
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