Bettervits is one of the UK's fastest growing nutrition brands and our mission is to be the biggest. We are a fast-growing digital brand operating in the health and wellness ecommerce space. We move fast, we think creatively, and we scale what performs. Our team is built on ownership, trust and results - no micromanagement, just high standards and big energy. If you are passionate about people and in pushing them to their fullest potential - this role is for you.
Location: Fully Remote
Type: Full-Time / Contractor
Start Date: ASAP
Role Overview
We are looking for an Ecommerce Manager who can lead the operations and continuous progression of our suite of DTC websites. Spanning across US/UK and across two different brands, this role requires a true leader with real attention to detail. Someone who can work across different departments to ensure that the customer sees our best side. You'll be supported by our entire team to achieve your best work and you'll have an impact on millions of prospective customers visiting our website each year.
Key Responsibilities
* Own day-to-day management and performance of all ecommerce sites (US, UK, EU).
* Ensure all site content, products, and pricing are accurate, localized, and up to date.
* Oversee campaign launches, merchandising, and promotional updates across markets.
* Monitor and improve key ecommerce metrics (CVR, AOV, site speed, checkout flow).
* Coordinate with creative, marketing, and CX to deliver cohesive and error-free experiences.
* Manage development partners for site fixes, CRO tests, and feature implementations.
* Maintain clean product data, integrations, and app performance within Shopify Plus.
* Analyse customer behavior and site analytics to identify optimization opportunities.
* Partner with Ops and Finance to align stock, pricing, and regional compliance.
* Report on site performance weekly and drive continuous improvement initiatives.
Requirements
* 4–6+ years ecommerce experience (ideally DTC, Shopify Plus, multi-region brands).
* Strong understanding of Shopify architecture, Liquid logic, and app ecosystem.
* Data-driven mindset — proficiency in GA4, Excel/Sheets, and Shopify analytics.
* Working knowledge of CRO, UX/UI best practices, and conversion optimization principles.
* Ability to project manage across teams and timelines; thrives on accountability.
* An attention for detail, even when most wouldn't care.
* Experience coordinating international sites (multi-currency, tax rules, shipping logic).
* Bonus: Familiarity with Klaviyo, Gorgias, Recharge or other ecommerce tools.
* Excellent communication skills and proactive, ownership-first mindset.
Why Work With Us
* Fully remote – work from anywhere
* Competitive Compensation Package
* Flexible working environment – results > hours
* No micromanagement – full ownership and trust
* Fast-paced, ambitious team culture
* Growth opportunities in a fast-scaling environment
How to Apply
You must include your CV with your LinkedIn application.