Regional Sales Manager UK North
Job ref FRL1011
The Company
A world-leading privately owned manufacturer of machinery and processing lines for the fresh-cut industry, recognised for innovation and customer service excellence in the fruit and vegetable sector. Headquartered in mainland Europe, the rapidly growing UK subsidiary is looking to further build on its footprint and momentum throughout the UK North and Ireland.
With significant growth in customer demand, the role is an exciting opportunity for a dynamic and results driven ASM in the fresh produce sector who is looking to be part of an ambitious, successful company with a highly sought-after suite of products and a compelling culture.
The core proposition unites extensive sector knowledge, state-of-the-art technology, and a solid commitment to delivering excellent customer service. Building on the experience and track record of the parent company, the UK business has already achieved significant success in a short space of time and is looking to accelerate growth with existing and new customers.
The role, which reports to the Managing Director (UK), will be responsible for growing existing customer business and developing new business opportunities across the North of the UK and Ireland. You will have a deep understanding of the food industry, be passionate about building enduring relationships with customers’, and delivering exceptional commercial guidance to customers.
Responsibilities
* Execute the territory (UK North & Ireland) sales strategy and associated KPIs aligned with the company’s ambitions and strategic objectives.
* Actively lead dialogue and build relationships with decision makers and influencers within existing and target companies.
* Strengthen existing customer relationships to convert enquiries, enhance retention and maximise long-term value.
* Confidently communicate the company’s value proposition and showcase the range of machines, tailored to customer’s individual needs.
* Build a pipeline of new sales opportunities with prospective clients via networking and proactive prospecting to drive company growth and build market share.
* Champion the company’s commitment to excellence in customer service and product quality throughout the customer journey.
* Act as a company ambassador, internally and externally, consistently living and breathing the culture and values.
* Develop dialogue and successful working relationships across company departments, territories, and 3rd party partners.
* Build and share insights into industry trends, market developments and competitor activity.
Requirements
* Proven experience and success in machinery and processing sales in the food industry (ideally with a fresh produce focus).
* Ability to engage and positively influence decision makers at both existing customers and target organisations.
* A true commitment to building trusted connections with colleagues across the business and in partner organisations.
* A strong and committed performer whether working independently or as part of a team.
* Skilled at building internal relationships and a positive inter-department working dynamic.
* Excellent communications and negotiations skills with an aptitude and skill to build rapport and credibility with diverse stakeholders.
* Ability to travel to meet with customers, attend industry events or spend time at the company’s European HQ as required.
If you are interested in being considered, you are encouraged to apply at the earliest convenience by forwarding your CV via email to
Closing date for all applications Friday 13th March 2026