Are you looking to take the next step in your Marketing career?
CV Library is one of the UK's most successful online job sites, working with thousands of recruitment agencies and corporate clients. Recently recognized as the 'Employer of the Year' at the Thames Valley Awards 2022, we are proud of our commitment to both our clients and employees.
We are seeking a Senior Marketing Executive to join our dynamic marketing team. In this role, you will be responsible for executing marketing strategies that boost brand awareness, drive traffic to our job board, and enhance our overall online presence.
Key Responsibilities:
* Assist in the execution and management of paid search campaigns (Google Ads, Bing) and LinkedIn Ads to drive quality traffic and conversions.
* Support in building and executing tests in new digital channels and social platforms to diversify traffic acquisition.
* Monitor campaign performance daily and make optimisation recommendations across targeting, bidding, creative, and budgets.
* Build and maintain campaign assets, including keyword lists, ad copy, audiences, and extensions.
* Support A/B testing efforts across creative, landing pages, and bidding strategies.
* Collaborate with the wider marketing team to ensure campaign messaging and assets are aligned with brand and commercial goals.
* Produce regular reports and dashboards on campaign performance using Google Analytics, Data Studio, and platform-specific tools.
* Stay up to date on industry trends, platform updates, and best practices.
* Identify new opportunities for growth or efficiency within existing accounts and make proactive recommendations.
Requirements
* Demonstrable hands-on experience in digital performance marketing, ideally with paid search and LinkedIn Ads.
* Strong working knowledge of Google Ads and LinkedIn Campaign Manager.
* Familiar with audience targeting, keyword strategy, conversion tracking, and campaign reporting.
* Experience using Google Analytics, Google Tag Manager, and spreadsheet tools like Excel or Google Sheets.
* Solid understanding of key performance metrics (e.g., CTR, CPC, CPA, ROAS).
* Strong attention to detail with an analytical mindset.
* Experience in a fast-paced, results-driven environment - either in-house or agency side.
* A relevant marketing or digital qualification (e.g. Google Ads certification) is a plus.
Benefits
If we haven't already captured your interest and sparked your excitement at the prospect of joining us, then perhaps the below will:
* 25 days annual leave, plus an additional day for your birthday
* Regular team incentives and social events, including annual Christmas and Summer parties
* Life Insurance and Company Pension
* Employee Assistance Programme (Mental Health & Well-being support)
* Great culture and work environment
* Access to MediCash
At CV-Library, we are a team. We welcome the best talent to work for us, irrespective of race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability (visible or non-visible)