This role is open exclusively to internal colleagues who have been formally placed under consultation. Applications from other colleagues will not be considered at this stage.
While we are committed to supporting colleagues during this period, applicants will still be required to demonstrate that they meet the essential criteria for the role as part of the selection process.
As a Marketing Manager - Customer Engagement, you will own and manage a stream of digital marketing activity, developing and implementing strategy, activities and control associated campaigns.
You will work closely with a variety of teams across our head office including the marketing leadership team, trade planning, loyalty, digital teams and more.
Some of your responsibilities will include:
* Communicating strategy by customer segment
* The automation of customer journeys
* Email campaign strategy and execution; develop and manage the calendar in line with key customer moments (customer plan, launches, trade activity)
* Ensure that all campaigns are planned and delivered on time and meet brand guidelines. Inclusive of promotions, loyalty, product launches, seasonal campaigns
* Understand and support the delivery of the business plan across channels
* Lead and develop a team of three Customer Engagement Specialists
* Be an active participant of a high performing, engaged and diverse team, focused on compelling communication, service, sales and profitability and drive clear accountability at all levels
* Data management - ensure data quality and accuracy
* Performance analysis and reporting; report on KPIs, click through, retention, conversion.
* Ensure activity is measured against its contribution to overall commercial objectives
* Driving trade for the business
For this role, we are looking for someone who has:
Knowledge
* Strong knowledge of the Retail and Marketing industry, particularly digital
* A university degree in relevant field, or equivalent
* Commercial and financial understanding
* Expert knowledge of email marketing platforms and CRM systems
* Knowledge of loyalty programs and promotional mechanics
* Understanding customer lifecycle
* Application of GDPR principles
* Expert understanding of Morrisons customer personas
Skills
* The ability to champion change, pace and simplicity
* An engaging communicator and creative thinker
* Data-driven mindset and analytical thinker
* Ability to work under pressure and at pace
* Attention to detail and quality control
* Content planning and copywriting ability
Experience
* Varied and broad experience in successfully leading all aspects of Digital communication
* Evidence of delivering consumer centric digital communication and campaigns
* Track record of innovation and execution of digital marketing campaigns
* A strong reputation for a positive outlook and supporting others to succeed
* Experience of developing communications strategy and translating this into business delivery: sales, profit and cash
* Strong experience with Salesforce Marketing Cloud
* HTML and SQL experience
* Conducting testing and optimisation of digital campaigns across platforms
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