We are currently recruiting on behalf of a successful and growing fashion retailer for an experienced Social Media & Content Executive to join their head office marketing team.
You will need to be from a retail or fashion background
This is an exciting opportunity for a creative and commercially minded individual who is passionate about social media, digital content, and fashion retail. The successful candidate will play a key role in driving digital engagement, increasing brand awareness, and supporting overall business growth through innovative and engaging social media activity.
Key Responsibilities
* Develop and deliver seasonal social media strategies designed to drive footfall, online traffic, engagement, and revenue.
* Plan, write, schedule, and manage weekly social media content across all major social platforms.
* Create engaging and trend‑led content aligned with brand identity and seasonal campaigns.
* Lead influencer outreach and collaboration activity, building strong relationships with influencers and brand ambassadors.
* Manage influencer campaigns, contracts, gifting activity, and campaign briefs.
* Work closely with internal teams to source imagery, create content, and support wider marketing campaigns.
* Utilise stores and seasonal product launches to create visually engaging content for digital channels.
* Create and manage video content and aspirational photography for use across social platforms.
* Oversee community management and customer engagement across all social media channels.
* Support paid social media campaigns aimed at increasing audience growth and engagement.
* Analyse and report on social media performance using GA4 and social monitoring tools, making recommendations to optimise future activity.
* Monitor competitor activity, industry trends, influencer marketing developments, and emerging social trends.
* Produce regular social media and trade performance reports.
* Ensure all social campaigns remain customer‑focused, commercially relevant, and aligned with brand guidelines.
* Manage and develop the social presence of additional sub‑brands, helping build unique brand identities and audiences.
Candidate Requirements
* Previous experience managing social media platforms including Instagram, Facebook, X, Pinterest, YouTube, and related channels.
* Strong creative copywriting and content creation skills.
* Experience using Canva, Photoshop, or similar editing software.
* Confident creating photo and video content using mobile devices or DSLR cameras.
* Experience using social scheduling, listening, and analytics tools.
* Highly organised with the ability to manage multiple projects and work to tight deadlines.
* Strong communication and interpersonal skills with the ability to work collaboratively across departments.
* Commercially aware with a results‑driven mindset.
* Passionate about fashion, digital marketing, and online communities.
* Previous experience within fashion retail or lifestyle brands would be highly advantageous.
* Experience with paid social advertising and audience growth campaigns desirable.
* Full driving licence beneficial due to occasional UK travel requirements.
What’s on Offer
* Opportunity to join an established and growing fashion retail business
* Creative and collaborative working environment
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