GAIN Performance - Link Building & Digital PR Lead
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Business Unit: Performance – We help brands show up in the right place, at the right time, to the right people, with data‑driven campaigns.
Team: Link Building & Digital PR.
Reporting to: Managing Partner – Owned Media.
Location: London / hybrid.
About GAIN
GAIN is a creative‑led, insight‑driven company that blends data, tech and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress. We explore new frontiers, shaping bold strategies that move people, brands, and businesses forward. As “imagineers” we engineer innovation, transforming information into action and ideas into breakthroughs. The agency works as a united force, using data to fuel creativity and technology to unlock new possibilities.
The Role
This role leads link building and digital PR strategy across a diverse international client portfolio, focusing on growing organic visibility, authority and traffic. The Link Building & Digital PR Lead works cross‑functionally with outreach, content, web dev and design teams, and plays a key role in shaping and growing the agencys link and digital PR offering.
Responsibilities
* Own link building and digital PR strategy for key accounts, defining KPIs, roadmaps and test plans aligned to client organic visibility and commercial objectives
* Lead the planning and delivery of digital PR and link‑earning campaigns that secure high‑quality, relevant coverage and backlinks from authoritative publishers, journalists and partners in multiple markets
* Partner with the outreach team to prioritise targets, refine prospecting processes and ensure outreach quality, personalisation and follow‑through at scale
* Collaborate with the content team to brief and shape data‑led, newsworthy or creative assets (e.g. reports, tools, interactive content) that naturally attract links
* Work with web dev and design teams to scope and deliver technically feasible, on‑brand campaign pages and interactive experiences that support link‑earning and user engagement
* Monitor backlink profiles, coverage, rankings and traffic using SEO and analytics platforms, translating results into clear insights and optimisation plans for clients and internal teams
* Maintain and grow relationships with key journalists, publishers, influencers and partners to create ongoing link and story opportunities
* Support and help drive new business by contributing digital PR and link‑building insight, ideas, forecasts and case studies to pitches, RFPs and proposals
* Take responsibility for the growth and development of the link building and digital PR service, including revenue performance, productising best practice and identifying new opportunities
* Continuously refine processes, tooling and ways of working across outreach, content, design and dev to increase efficiency, margin and client value
* Contribute to wider agency thought leadership by sharing campaign results, insights and viewpoints internally and externally where appropriate
Skills & Experience
* Significant agency‑side experience in digital PR and link building, managing campaigns for multiple brands, ideally including international or multi‑market work
* Proven track record of delivering high‑quality editorial links and coverage from relevant, authoritative sites, evidenced by a strong portfolio of campaigns
* Deep understanding of SEO fundamentals and how backlinks, content and technical factors combine to drive organic visibility
* Strong cross‑functional collaboration skills, with hands‑on experience working alongside outreach, content, design and development teams on integrated campaigns
* Excellent written and verbal communication skills for crafting compelling pitches, press releases and outreach copy, and for presenting strategies and results to clients and stakeholders
* Commercially minded, comfortable working to revenue, growth and profitability targets and using data to inform investment and prioritisation decisions
* Highly organised, able to manage multiple clients, campaigns and deadlines in a fast‑paced, mid‑to‑large agency environment
Reporting Lines & Collaboration
* Reports into Managing Partner of Owned Media
* Works closely with outreach specialists, project managers, SEO consultants, content strategists and writers, designers, developers, and client services / account leads
Requirements
* 3-4 years agency‑side experience in digital PR/link building, managing multiple campaigns or clients simultaneously, ideally including some multi‑market work
* Proven record of earning high-quality editorial links and coverage from relevant, authoritative sites, evidenced by clear campaign examples/portfolio
* Hands‑on experience planning and delivering outreach campaigns end to end: ideation, prospecting, pitching, follow‑up, reporting and optimisation
How You’ll Work
* Constant curiosity: Think critically and understand data, knowing where to take action. Be analytical with the ability to investigate and resolve.
* Pushing boundaries: Use technology efficiently, suggesting process improvements.
* The power of our imagination: Problem‑solve, go the extra mile, and choose the best approach with clients to get results.
* Making it happen: Be proactive, use sound judgement, and take responsibility for decisions and actions.
* Putting people first: Build effective relationships internally and externally, understanding both business and client needs.
Benefits
Salary: Dependent on experience.
* Private Medical Insurance
* BUPA Life Assurance
* Income protection
* Employee Assistance Programme
* Cycle to Work salary sacrifice scheme
* Tech & Wearables salary sacrifice scheme
* Octopus EV Scheme
* Discounts and deals on a range of items from hotels, holidays, hormone testing, cinema, gyms and will writing
GAIN is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
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