At Ayvens, progress starts with you.
Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move.
Overall Job Purpose
Ayvens is seeking a talented Digital Marketing Lead to lead the planning and delivery of our digital marketing activities across the UK for all brands. This role offers a competitive salary range of £40,000 - £50,000. You will be responsible for managing the design, development, and implementation of our website strategy in line with business objectives, as well as developing strategies to drive increased traffic and revenue through optimised content, digital campaign design, and SEO tactics.
Key Accountabilities
As the Digital Marketing Lead, you will:
1. Lead the research, design, and execution of website development to maximise brand positioning and impact.
2. Plan and execute SEO strategies to enhance website authority.
3. Collaborate with the marketing team to develop and deliver high-impact, cost-effective digital marketing campaigns that enhance conversion opportunities for all products and brands.
4. Act as a subject matter expert (SME) to develop digital skills across the marketing team and work closely with the digital marketing executive to design optimised content.
5. Ensure all digital activities comply with company guidelines, DMCCA, and FCA regulations.
6. Use analytics, business data, and insights to inform digital decision-making.
7. Manage supplier relationships and performance to deliver continuous improvement and value for money.
8. Work with key stakeholders and IT teams to execute digital activities effectively using available resources.
Competencies
To succeed in this role, you should possess:
1. A successful track record in digital marketing.
2. Strong teamwork and collaboration skills.
3. Excellent organisational and project management skills.
4. Strong interpersonal skills to engage stakeholders at all levels.
5. Experience in supplier or relationship management.
6. The ability to thrive in a fast-paced environment, managing multiple projects under pressure and tight deadlines.
Skills and Experience Required/Desirable
1. Proven experience in digital marketing, including SEO, digital campaigns, and website design.
2. Knowledge of the Digital Markets, Competition & Consumers Act and the regulatory environment.
3. Familiarity with design thinking or similar customer-centric techniques.
4. Good digital literacy, especially with Content Management Systems.
5. Proficiency with Microsoft Office applications.
Ayvens Values
We value:
1. Collaboration: Focusing on collective success.
2. Curiosity: Proposing new ideas and embracing change.
3. Authenticity: Acting ethically and courageously.
4. Commitment: Engaging with and caring for others.
Why Join Us?
At Ayvens, we foster a culture of innovation and collaboration. If you are passionate about digital marketing and want to make a meaningful impact, we would love to hear from you!
Why Ayvens?
With over 3.4 million vehicles managed across more than 42 countries, we provide leasing, subscription, fleet management, and multi-mobility solutions to diverse customers. We are leading the way to net zero and digital transformation in the industry, meeting evolving mobility needs.
Our success is driven by our commitment to customer satisfaction and innovation. We aim to be a diverse organization where everyone can thrive and be themselves.
Join us on this exciting journey towards sustainable mobility. Follow our page for updates and insights.
* ALD Automotive | LeasePlan are rebranding to Ayvens across all 42 countries by 2025.
#J-18808-Ljbffr