BettingJobs are working with a UK focused sports betting company, with offices in Cardiff. They are UKGC licensed and have 2 brands currently, soon to be launching a 3rd. They are looking for a Marketing Manager to join their team based in Cardiff.
Responsibilities:
* Own the marketing strategy across all brands – from planning to execution.
* Drive customer acquisition campaigns, with a performance and ROI-focused mindset.
* Manage digital acquisition channels including PPC, Affiliates, SEO, social media, and Display.
* Oversee creative and messaging alignment across all platforms.
* Coordinate brand launches, ensuring effective market entry.
* Work closely with operations, product, and compliance to ensure alignment and efficiency.
* Manage agency relationships and, where needed, recruit freelancers or in-house support.
* Report on marketing KPIs and performance insights to leadership.
Requirements:
* Proven experience in sports betting, gaming, or regulated entertainment marketing.
* Strong background in digital acquisition and growth marketing.
* A self-starter who’s comfortable building from the ground up.
* Ability to manage and switch between multiple brand voices and strategies.
* Deep understanding of UK betting markets and customer behaviour.
* Familiarity with UKGC marketing compliance.
* Excellent communication and leadership skills