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Sales director (not-for-profit segment)

London
Broadridge Trading & Connectivity Solutions
Sales director
Posted: 26 January
Offer description

Job Description

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you're passionate about developing your career, while helping others along the way, come join the Broadridge team.


Broadridge is expanding its Customer Communications and Customer Experience capabilities across the UK not-for-profit sector. We are creating a new, high-impact sales role to drive growth of Signal, Broadridge's leading omnichannel customer communications platform, into charities and mission-driven organisations.
This role offers the opportunity to own a strategically important market, shape our go-to-market approach, and directly support organisations delivering social good-while working with enterprise-grade technology and complex, value-driven solutions.
The role reports to the Head of International Customer Communications Sales and is based in the UK (London preferred).
What You'll Do
* Own and grow the UK not-for-profit sales pipeline, building a strong, sustainable book of new business for Signal and Broadridge's Customer Communications portfolio.
* Develop and execute a clear territory and account strategy, identifying priority prospects and growth opportunities.
* Build deep expertise across Broadridge's omnichannel communications solutions, aligning technology capabilities to client needs, regulatory requirements, and sector-specific challenges.
* Generate new opportunities through a combination of prospecting, networking, industry events, and partner relationships.
* Lead the end-to-end sales process, including discovery, RFI/RFP responses, solution design, commercial negotiations, and deal closure.
* Collaborate closely with Sales, Product, Implementation, Legal, and SME teams to deliver high-quality, client-centric outcomes.
* Represent Broadridge and Signal at industry conferences, trade shows, and sector events, building trusted relationships and brand presence.
* Support smooth client onboarding by partnering with Implementation teams to ensure successful go-lives.
* Contribute to special sales initiatives and strategic projects as the UK business continues to scale.

What Success Looks Like
* A strong, qualified pipeline across the UK not-for-profit sector
* Consistent achievement of new business revenue targets
* Trusted relationships with senior stakeholders at charities and NGOs
* Recognition internally as a go-to sales leader for the not-for-profit segment

What We're Looking For
* Proven experience (5+ years) in B2B sales, account management, or business development, ideally within complex solutions, platforms, or managed services.
* Experience selling technology or services into regulated or mission-driven organisations (not-for-profit experience is a strong advantage).
* Comfortable leading consultative, value-based sales cycles, including RFP-driven opportunities.
* Strong commercial acumen with confidence in pricing, negotiation, and deal structuring.
* A self-starter mindset with the ability to build something new, not just inherit an existing book.
* Excellent communication and presentation skills; able to engage credibly with senior stakeholders.
* Fluent English; additional languages are a plus.
* Willingness to travel within the UK as required.

We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company-and ultimately a community-that recognizes and celebrates everyone's unique perspective.
Use of AI in Hiring
As part of the recruiting process, Broadridge may use technology, including artificial intelligence (AI)-based tools, to help review and evaluate applications. These tools are used only to support our recruiters and hiring managers, and all employment decisions include human review to ensure fairness, accuracy, and compliance with applicable laws. Please note that honesty and transparency are critical to our hiring process. Any attempt to falsify, misrepresent, or disguise information in an application, resume, assessment, or interview will result in disqualification from consideration.

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