Our client is a diverse, national machinery supplier with 12 depots across the UK In business for over 90 years, they are experts within their field, supplying high value machinery to customers all over the UK They are looking for a driven and customer-focused Area Sales Manager to join our expanding team. In this role, you’ll be responsible for managing an existing customer base while also identifying new business opportunities. If you thrive in a fast-paced, field-based sales environment and have a passion for building relationships and delivering exceptional customer service, we want to hear from you! What you’ll be doing: * Driving Sales & Growth – Manage a portfolio of brands, securing both new and repeat business. * Building Customer Relationships – Be a trusted advisor, matching products/services to customer needs. * Managing the Full Sales Cycle – From lead generation to demos, finance solutions, and after-sales follow-up. What we’re looking for: * Proven sales experience, ideally in high-value equipment * A results-driven individual with a strong track record in sales success. * Excellent customer relationship skills with a professional approach. * Tech-savvy mindset – experience with Microsoft Office and CRM systems is a plus. What you’ll get in return * Competitive salary, reviewed annually * Bonus scheme linked to performance and department success * Uncapped investment in your training and development—if you want to grow, we’ll support you! * Enhanced holiday and sick pay to promote a healthy work-life balance * Company car with business and personal allowance * A range of benefits, including a company pension, employee discounts, health & wellbeing programmes, and more