The Company
Our client is a £100m+ Branded food producer and market leader in their category selling their products through all the major grocery multiples.
The Job
The Brand Controller is a senior leadership position responsible for shaping and driving the overall portfolio strategy and the team’s individual product segment portfolios.
* This role involves defining, developing, and executing the branded portfolio strategy to enhance brand equity, awareness, and market position.
* Strong and collaborative leadership is essential to ensure sustainable growth and profitability for the brand and portfolio.
* Portfolio Business Unit Strategy and Planning
* Strategic Product Development, Innovation, and Renovation
* Portfolio Performance Delivery
* Brand/Segment Asset Development
* Annual Brand Plan
* Marketing leadership
* People management
The Candidate
Skills and Experience:
* Flexibility to adapt quickly to changing circumstances, proactively questioning and challenging to prioritize and identify timely solutions.
* Curious nature, always looking to learn and improve processes.
* Extensive experience in branded communication (ATL and TTL media) and digital media.
* Proactive and confident with strong verbal and presentation skills.
* Passionate about empowering consumers within health and nutrition, bringing curiosity and creativity to consumer engagement.
* Ability to create strong consumer plans linking consumer propositions with engagement platforms and brand manifestos.
* Strong team management and leadership skills with a track record of driving marketing/brand teams and delivering brand growth and innovation.
The package
* £90,000 to £100,000 + benefits
* 4 days in NW HQ with customer visits forming part of your office days