ROLE PURPOSE
Brighton i360 is one of the UKs leading visitor attractions, offering a unique and unforgettable
experience. The Sales Manager plays a key role in driving ticket sales, developing corporate
proposals, and identifying new revenue opportunities to maximise growth and visitor engagement
and corporate trade. This role involves a mix of proactive business development, relationship
management, and sales strategy execution to increase corporate partnerships and ticket sales.
KEY RESPONSIBILITIES
Sales Leadership & Team Management
Lead, coach, and develop two Sales Executives to deliver consistent sales performance.
Set clear targets, priorities, and expectations for proactive sales activity.
Monitor individual and team performance against sales targets and pipeline health.
Provide regular coaching, feedback, and support to improve sales effectiveness.
Foster a high-energy, commercially focused team culture.
Sales Strategy & Revenue Growth
Develop and lead the corporate sales strategy to deliver revenue targets.
Identify new commercial opportunities to drive incremental ticket and corporate sales.
Analyse sales performance data to identify trends, opportunities, and areas for improvement.
Ensure the team maintains a strong and consistent pipeline of new business opportunities.
Work closely with internal teams to optimise pricing, packages, and sales propositions.
Business Development & Partnerships
Develop strategic partnerships with corporate organisations, tourism partners, and local businesses.
Identify and onboard new ticketing and distribution partners to generate incremental sales.
Represent Brighton i360 at networking events, trade shows, and industry meetings.
Strengthen relationships with corporate bookers, event organisers, and travel partners.
Identify partnership opportunities that increase brand visibility and visitor numbers.
Corporate & Group Sales
Oversee the delivery of corporate bookings, private events, and group experiences.
Support the team in developing tailored proposals and packages for corporate clients.
Ensure a seamless end-to-end booking journey for corporate and group customers.
Identify opportunities to grow corporate bookings and repeat business.
Collaboration & Marketing Alignment
Work closely with the marketing team to support campaigns targeting corporate clients and group bookings.
Provide insight into sales trends and customer feedback to shape campaigns andoffers.
Support familiarisation trips (FAM trips) and industry networking opportunities that generate leads.
Customer Engagement & Experience
Maintain high standards of customer experience across the corporate sales journey.
Ensure enquiries are handled professionally and efficiently by the team.
Gather client feedback to continuously improve the sales proposition and experience.
KEY ATTRIBUTES
Behaviours
Commercially Minded
Able to identify revenue opportunities and translate strategy into action.
Leadership & Coaching
Motivates and develops team members to perform at their best.
Proactive & Results Driven
Takes initiative to drive new business opportunities and partnerships.
Relationship Builder
Builds strong long-term relationships with clients and partners. Organised & Strategic Able to balance day-to-day execution with long-term commercial planning.
Essential Skills & Experience
Experience in corporate or hospitality sales, ideally within events, visitor attractions, or venues.
Experience leading a team.
Proven ability to drive revenue, win new business, and manage a sales pipeline.
Strong commercial awareness and relationship-building skills.
Experience using CRM systems to manage enquiries and track performance.
Desirable Skills & Experience
Knowledge of ticketing systems, booking platforms, and distribution channels. Experience working with marketing teams on B2B campaigns or lead generation.
TPBN1_UKCT