This is an exciting role within a re‑shaped and forward‑thinking business development and marketing operations team which provides integrated marketing, digital services, client relationship management and business development expertise to the business.
As Business Development Senior Executive you will work as part of a high performing, well regarded Business Development team, supporting the Real Estate Business Development Manager to support the growth, client acquisition, revenue generation and marketing initiatives for the Real Estate division/Market. You will assist in the execution of innovative, incisive and value‑added business development and marketing activities to ensure that the key objectives of the firm and Real Estate business plans are achieved.
You will collaborate closely with other division and sector business development teams, as well as the client relationship team to ensure opportunities to cross‑sell the business are maximised and contribute to firm‑wide campaigns and initiatives.
The Team
Shoosmiths’ Business Development and Marketing Operations function is at the forefront of our strategic growth, driven by a commitment to dynamic, tech‑savvy, and operationally efficient practices. We understand that in today’s rapidly evolving business landscape, adaptability is key. Our ambition for the team harnesses cutting‑edge technology and data‑driven insights to shape innovative marketing strategies, foster client relationships, and identify new opportunities that enable us to excel in our chosen markets.
With a relentless focus on operational efficiency, we want to streamline processes and maximise resources, ensuring that our efforts have a measurable impact on our lawyers, the market and our clients.
Division Overview
Our Real Estate group is one of the largest real estate teams in the UK, advising an impressive range of clients including commercial and residential developers, investors, major corporate occupiers and banks/funders. Offering exceptional market knowledge the team holds an outstanding reputation with clients and the market generally. 'Clients are full of admiration for this team, noting it combines outstanding technical expertise with a 'very' responsive service' (Chambers).
The Firm
Shoosmiths is the law firm clients choose for excellent service, incisive thinking and above all for our ability to focus on what matters. From offices across the UK and Brussels, we support some of the world’s most exciting and ambitious businesses; amazing clients making an impact. We empower our people to be their authentic selves and deliver together in supportive teams committed to excellence and innovation. The first top 50 law firm to achieve ‘Platinum Standard’ Investors in People, our values and culture are not just words on our website but are the heartbeat of the firm.
We have an outstanding benefits package to complement our competitive remuneration system. In addition to the competitive salaries, great working environment and high-quality work, we believe that all staff should be rewarded for their commitment to the continued success of the firm through a comprehensive and flexible range of benefits.
Key Responsibilities
* Develop a deep understanding of the Real Estate division’s and wider firm’s clients and services, contribute to horizon scanning and opportunity spotting activities.
* Work with the BD Manager to develop, implement and review business development and marketing plans for the Real Estate division and chosen markets.
* Provide support with the strategic planning and tactical delivery of integrated campaigns and client targeting activities which include Real Estate division projects, event coordination (with support from the events team where appropriate), thought leadership campaigns and conference/sponsorship opportunities.
* Monitor and evaluate the success of business development initiatives, providing insights and feedback to the BD Manager.
* Create credentials, case studies, capability statements, testimonials and other impactful and engaging client collateral for use in client engagement activities and to support the new business bid process.
* Work closely with the new business team to contribute to Real Estate specific bid responses for current or new cross division focused opportunities.
* Provide support to partners and fee earners in relation to client meetings, including compiling research findings, working with the Market & Data Insights team.
* Work with the Digital Marketing team to provide informative, engaging and topical content for our website and social media channels, writing copy as appropriate.
* Ensure the CRM system is updated with relevant client information.
* In collaboration with internal teams, provide e‑marketing support for events and client campaigns, such as setting up and editing mailing lists, working with the Events team.
* Collaborate with the client relations team to support specific client activity, sharing objectives, knowledge and insight.
* Develop relationships with key referral networks and industry/sector bodies to identify new opportunities.
* Assist with the awards and submission process, working closely with the BD Manager and Directories Manager to produce high quality submissions.
* Contribute to ad‑hoc Business Development projects.
Skills And Qualifications
* Previous business development/marketing experience from within a professional services environment. An understanding of the legal sector is advantageous.
* Creative and innovative approach, with the ability to contribute to new ideas and initiatives.
* A strong communicator with exceptional writing skills and attention to detail.
* Experience of working with stakeholders at all levels, with the confidence to liaise with credibility and enthusiasm.
* A supportive team player, able to demonstrate the ability to work collaboratively and 'join the dots'.
* High levels of accuracy and attention to detail.
* Commercially aware, able to demonstrate the ability to add value in a proactive manner.
* Good working knowledge of MS Office and CRM systems (InterAction experience advantageous).
Equal Opportunities
Our approach to our people is underpinned by our approach to diversity, inclusion and well‑being. Our ambition is to build a diverse and ambitious workforce that reflects all backgrounds and talents, and a workplace that is supportive and inclusive, recognises and nurtures talent, and has a strong sense of community between colleagues.
This means that everyone who either applies to or works for the firm is treated equally, whatever their gender, age, ethnic origin, nationality, marital status, disability, sexual orientation or religious beliefs.
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