Marketing Campaign Manager
Location: Leeds (LS9, office-based)
ST TALENT is partnering with a well-established and growing organisation within the construction sector to recruit a Marketing Campaign Manager.
This is a commercially focused, hands-on role with full ownership of campaign strategy, CRM and digital performance, driving measurable pipeline growth across B2B construction markets.
The Role
You will lead the development and execution of integrated marketing campaigns, ensuring strong alignment with Sales and clear commercial outcomes.
Campaign Strategy & Performance:
* Develop and deliver integrated product and brand campaigns across multiple channels
* Drive awareness, engagement and qualified lead generation
* Track performance through Salesforce dashboards, analysing lead quality, conversion rates and pipeline impact
* Use data and insight to continuously optimise campaign ROI
CRM Ownership (Salesforce):
* Own and optimise Salesforce as the central marketing platform
* Build and manage workflows, automation and lead nurture programmes
* Ensure accurate lead capture, segmentation and attribution
* Maintain clear reporting and visibility of marketing performance
* Partner closely with Sales to improve MQL-to-opportunity conversion
Digital Marketing & Lead Generation:
* Deliver digital strategy across website, SEO, SEM and paid channels
* Manage email marketing campaigns including segmentation, automation and performance tracking
* Ensure full integration between digital activity and CRM
* Drive inbound traffic and lead generation within target construction audiences
Content & Brand:
* Lead LinkedIn and broader social media strategy
* Develop targeted content plans for architects, contractors and key stakeholders
* Build brand visibility, thought leadership and engagement
* Monitor and optimise content performance
Events & Industry Engagement:
* Plan and deliver exhibitions, trade shows and industry events
* Track and report on event ROI via Salesforce
* Support wider market engagement and brand presence initiatives
About You
We’re looking for a commercially driven marketing professional who can operate strategically while remaining hands-on.
* Proven experience in a Marketing Manager or senior B2B marketing role
* Track record of delivering integrated campaigns that generate measurable pipeline growth
* Strong Salesforce (or similar CRM) expertise, including automation and reporting
* Broad digital marketing experience (SEO, paid media, email, web optimisation)
* Experience in construction, manufacturing or technical B2B sectors advantageous
* Strong analytical skills, with the ability to turn data into actionable insight
* Confident stakeholder manager, able to influence Sales and senior leadership
* Highly organised, with the ability to manage multiple projects simultaneously
You will be results-oriented, commercially aware and motivated by driving tangible business impact. This Marketing Campaign Manager role requires someone who can operate strategically while remaining hands-on in delivery.
This is a Full-time, office-based role, a full driving licence and access to own transport required.
ST TALENT is acting as an Employment Agency in relation to this vacancy and is recruiting on behalf of our client