Job Title: German Speaking Sales and Marketing Manager, DACH (Germany, Austria, Switzerland)
Salary: £40,000 - £45,000 per annum, depending on experience
Contract: Full-Time
Location: Warwick – hybrid working, 2-3 days per week in the office
Our client is a fast-growing, award winning technology company, looking for an experienced Sales & Marketing Manager to take their established DACH business to the next level. This is a senior role for someone who deeply understands the DACH market, has a strong marketing foundation, and can combine strategy with hands-on execution.
You will own regional performance across marketing, sales, and account development, while building and leading a local team over time. You will act as the regional authority on go-to-market strategy, customer behaviour, and cultural nuance, working closely with global Marketing and Sales teams.
This role suits someone who is passionate about marketing research, data-led decision making, and sales activation, and who is comfortable operating even when traditional tracking and attribution are imperfect.
Key Responsibilities:
Regional Strategy & Leadership
* Define and own the marketing and sales strategy for the DACH region, aligned with global objectives but tailored to local realities
* Act as the senior regional lead, setting priorities, targets, and execution plans across marketing, sales, and account management
* Build, manage, and develop a regional team over time, including hiring, coaching, and performance management
* Represent the DACH market internally, clearly articulating opportunities, risks, and investment needs.
Marketing Strategy, Research & Execution
* Lead market research initiatives to continuously deepen understanding of DACH customer segments, buyer behaviour, and competitive landscape
* Translate insights into clear positioning, messaging, and campaign strategies
* Localise and optimise all marketing touchpoints, including website content, email campaigns, paid media, video, and offline materials
* Work closely with the global Marketing team to adapt and scale campaigns for the DACH region
* Develop robust approaches to performance measurement and decision making, even in constrained tracking environments, for example where platforms such as Meta provide limited visibility.
Sales Growth & Account Management
* Drive revenue growth across eCommerce and other regional sales channels
* Personally manage and grow key accounts and strategic partners
* Develop sales activation strategies that connect marketing activity directly to commercial outcomes
* Monitor and optimise the full customer journey, from first touch through to repeat purchase and advocacy.
Partnerships, Events & Market Presence
* Build and maintain strong relationships with ambassadors, industry partners, influencers, and trade organisations
* Identify and lead our client's presence at key DACH trade shows, exhibitions, and industry events
* Plan regional content, events, and travel in a structured, commercially focused way
* Deliver clear, compelling presentations to partners, distributors, and internal stakeholders on market strategy and performance.
Product Launches (Hardware & Software)
* Lead DACH go-to-market planning for new hardware and software product launches
* Ensure messaging, positioning, pricing, and channel strategy are optimised for local audiences
* Coordinate launch activity across marketing, sales, customer support, and partners
* Gather and feedback structured market insights to Product and Leadership teams post-launch.
Reporting & Analysis
* Own regional reporting across marketing performance, sales results, pipeline health, and customer insights
* Develop clear, actionable reports that inform decision making at both regional and global level
* Track competitor activity, pricing, positioning, and product developments.
Essential Skills & Experience:
* Extensive experience in senior marketing and sales roles, ideally within the DACH region
* Strong marketing background, including marketing research, campaign strategy, and sales activation
* Proven experience growing revenue in an established market
* Demonstrated ability to lead, build, and scale teams
* Deep understanding of DACH cultural, commercial, and business norms
* Fluent German with excellent written and spoken English
* Highly analytical mindset, comfortable working with imperfect data and drawing clear conclusions
* Strong presentation and stakeholder communication skills.
Desirable Skills/Experience:
* Experience in hardware, SaaS, tools, construction, landscaping, or adjacent industries
* Hands-on experience with eCommerce platforms, CRM systems, and marketing automation tools
* Strong understanding of SEO, PPC, CRO, and paid social, including operating in privacy-restricted environments
* Experience launching products into European markets
* Additional European language skills.
Why Join Us?
* The opportunity to work in a dynamic, innovative environment.
* Hybrid working arrangements.
* A benefits package including: Pension; Comprehensive healthcare through AXA; 24/7 On-line GP support
* A share scheme
* 25 Days Annual Holiday, plus 8 Public Bank Holidays
* Enhanced paternal leave
* A supportive team culture with regular team events and professional development opportunities
* Discount schemes including software services discounts
* Free car parking on-site