The purpose of this role is to develop best in class strategies and management of all Paid Social activity on assigned clients, to manage and develop theteamandserve as a point of escalation as needed, as well as leading Ai exploration and innovation.
Job Description:
Key responsibilities:
* Works closely with Head of Paid Social, develops and evangelises overall strategy and approach to the channel
* Ensures best practice and innovation in all Paid Social activities
* Manages and maintains client relationships and is the main point of escalation for client issues
* Typically works on multiple, large or complex clients and develops overall strategy and goals for the team
* Manages and develops direct reports and is accountable for complete team development
* Conducts forecasting for annual and monthly budgets and is responsible for growing account profitability
* Contributes to new business development when required
AI Exploration & Innovation
* Identify and evaluate AI tools and platforms relevant to paid social, creative automation, audience segmentation, and performance forecasting
* Lead pilot programs and proof-of-concept initiatives to test AI applications in real-world client scenarios
* Translate AI capabilities into actionable strategies and services for clients, driving measurable business outcomes
* Partner with internal stakeholders (data science, tech, strategy) to integrate AI into marketing workflows
* Educate clients and internal teams on the evolving AI landscape and its implications for digital marketing
Location:
Manchester - Bonded Warehouse
Brand:
Dentsu Media
Time Type:
Full time
Contract Type:
Permanent #J-18808-Ljbffr