CRM & Engagement Executive – Salary Sacrifice
Join to apply for the CRM & Engagement Executive – Salary Sacrifice role at Volkswagen Financial Services (UK)
Full Time Permanent
Salary: £35,000 - £40,000 dependant on skills and experience
Benefits: Company Car, Generous Pension, Healthcare, 2 loan cars for friends and family, 27 days holiday + bank holidays plus much more!
Location: Milton Keynes with hybrid working
Closing Date: 8th May 2025
Reporting into the Marketing Manager - Customer Growth & Engagement, this role supports our Salary Sacrifice programs, focusing on driving employee engagement once schemes are in place. This role will ensure employees understand and utilize their Salary Sacrifice benefits through targeted marketing communications, events, and engagement strategies.
Working closely with the Marketing Manager and our digital agency, the Marketing Assistant will review customer activity and insights to inform data-driven marketing strategies, execute engagement campaigns, and optimise approaches to increase participation and retention.
Responsibilities:
1. Employee Engagement Initiatives: Develop and execute targeted email campaigns and organize events to promote active participation in Salary Sacrifice programs.
2. Content Development: Create and update customer-facing materials, such as informative documents, FAQs, and guides, to ensure employees understand the benefits and processes of the schemes.
3. Market Research: Conduct analyses of customer feedback, competitor offerings, and market trends to refine engagement strategies.
4. Sales Support: Assist the sales team with marketing assets like pitch decks, fact sheets, case studies, and personas.
5. Digital Marketing: Support digital initiatives across fleet website structures and content, aligning with engagement goals.
6. CRM Management: Use tools like Pardot and Salesforce to manage customer lifecycle, monitor engagement metrics, and support renewals.
7. Data Integrity: Oversee data load processes, monitor database accuracy, and conduct data integrity activities.
8. Reporting: Develop reports and dashboards to provide insights into engagement activities.
Candidate Profile:
* Proficiency in Excel; intermediate in Word and PowerPoint.
* Experience with marketing tools and applications.
* Effective presentation and communication skills.
* Self-motivated with the ability to manage multiple priorities.
* Strong research and analytical skills.
* Excellent copywriting and proofreading abilities.
* Articulate with strong interpersonal skills.
* Creative background with experience working with external suppliers.
* Ability to provide clear creative direction.
What We Offer:
We value employee development, offering ongoing training and cross-functional opportunities to help you achieve your career goals. We support your success and enjoyment of a fulfilling career with us.
About Volkswagen Financial Services:
Our mission is 'The Key to Mobility'—making transportation easy and accessible. We offer a range of finance and aftersales products on Volkswagen Group vehicles, along with innovative mobility solutions, to meet the evolving needs of our customers.
Volkswagen Financial Services is committed to diversity and inclusion. We welcome applications from everyone and aim to create an environment where everyone can be their authentic selves. Please let us know if you need support during the recruitment process.
Our hybrid working policy allows colleagues to work a minimum of one day in the Milton Keynes office, with flexibility to work more if preferred. Role-specific arrangements may vary by department.
Additional Details:
* Seniority level: Entry level
* Employment type: Full-time
* Job function: Business Development and Sales
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