Aviva in Norwich is seeking an Audience Manager for a 6-month role focused on leading audience strategy across paid media initiatives. The successful candidate should possess substantial experience in audience development and data-driven marketing, collaborating with various internal and external teams to drive performance and insights.
Responsibilities include optimizing audience frameworks, tracking KPIs, and leveraging first-party data. Candidates must have expertise with MarTech solutions like Adobe CDP and a deep understanding of paid media activation and planning.
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