Digital Marketing Manager – B2B Tech / SaaS
Reading (Hybrid)
This is a great opportunity for a Digital Marketing Manager with experience in technology, SaaS, or software to join a growing B2B tech business where digital marketing directly supports pipeline and revenue.
This is not a generalist B2B marketing role. You’ll be marketing technical products and solutions to IT, engineering, and senior decision-makers, working across paid media, SEO, content, automation, and analytics in a data‑led environment.
What you’ll be doing
* Running and optimising PPC and paid social campaigns targeting B2B tech buyers
* Supporting technical SEO, keyword strategy, and content optimisation
* Building landing pages and managing content within the CMS
* Creating clear, compelling tech-focused B2B content (campaigns, blogs, social)
* Managing social channels with a thought‑leadership and product narrative
* Building email campaigns and nurture journeys for long sales cycles
* Tracking performance in GA4 and using insights to optimise campaigns
* Working closely with product, technical, and sales teams
What we’re looking for
* Experience in B2B digital marketing within a tech, SaaS, or software company
* Proven exposure to marketing technical products, platforms, or solutions
* Hands‑on PPC experience (Google & Microsoft Ads)
* Strong SEO understanding (technical, on‑page, off‑page)
* Confident B2B copywriter for technical audiences
* Comfortable working with data, reporting, and performance metrics
Nice to have
* CRO or funnel optimisation knowledge
* Basic HTML / CSS
* Experience using AI tools in marketing
What’s on offer
* Competitive salary and strong benefits
* Clear progression in a technology‑led business
* 25 days holiday + bank holidays
* Private medical, pension, and life assurance
If you’ve marketed tech products, enjoy being hands‑on, and want to work closer to commercial outcomes, this one’s worth a look.
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