CRM and E-mail Marketing Manager
Poole, Dorset
to £43,000 - £45,000
Ref: SM1391
We have a great in-housing opportunity for a CRM and Campaign Marketing Manager to join a growing marketing team.
We are looking for a data-driven, analytical marketeer, who can combine marketing automation, campaign execution and manage customer data.
Whether building workflows and refining segmentation, or improving dashboards and reporting, you’ll help scale and sharpen their marketing engine!
You’ll be confident using marketing automation platforms, managing email campaigns, and mapping customer journeys.
This is an on-site role based at their office in Poole, Dorset (free parking), working Monday to Friday 8.00am – 5.00pm.
Responsibilities:
* Plan and deliver multi-channel CRM campaigns, building automated email workflows and nurture sequences that support the full customer journey.
* Measure the impact of all activity to create dashboards and reports that turn marketing data into clear, actionable insights.
* Manage segmentation, lead scoring, and pipeline visibility to support sales and marketing alignment.
* Work closely with internal teams across divisions to ensure CRM data is accurate, connected, and easy to use.
* Enhance campaign performance through A/B testing of creative, messaging, and timing.
* Maintain data quality through regular cleansing and enrichment across digital and direct channels.
* Ensure compliance with GDPR and other data protection regulations.
* Support CRM integration with HubSpot and help improve how systems connect and communicate.
Your skills and qualifications:
* Minimum 2 years’ experience in email marketing or a broader marketing role.
* Skilled in marketing automation, including building email workflows, A/B testing, segmentation, and reporting. HubSpot knowledge a bonus but need to have experience with a CRM system.
* Solid understanding of email marketing best practices, deliverability and GDPR compliance.
* Analytical mindset with strong attention to detail and a structured, organised approach to work.
To apply for this job please drop me a line, quoting Ref: SM1391, together with your CV to:
sarah@sarahmoir.co.uk