Job Description
CRM Marketing Executive - Financial ServicesLocation: Midlands (2 days per week in office, Solihull area)Salary: £38,000 (perm)
The CompanyWe're partnered with a well-established UK financial services organisation undergoing a modernisation of its marketing and customer engagement capability. Following a recent restructure creating channel specialisms, the team is building out a new CRM function to accelerate personalised, data-driven communications across multiple brands-including a recently launched savings app. You'll join a small, agile team with the mandate to scale campaigns, automate journeys and drive measurable uplift in retention and product adoption.
The RoleThis is a hands-on execution role working alongside an experienced CRM Manager. You'll build and optimise customer journeys, launch and iterate campaigns, and help the team get more value from its marketing automation platform (Adobe Journey Optimizer or similar). If you enjoy owning the details-lists, segments, workflows, QA, reporting-while seeing tangible impact on customer outcomes, this is for you.
Key Responsibilities* Build, launch and QA CRM campaigns across email/in-app/push within the journey tool.* Create and optimise multi-step customer journeys (onboarding, nurture, cross-sell, win-back).* Support segmentation and audience builds; maintain lists, suppressions and data hygiene.* Partner with the CRM Manager on briefs, calendars, test plans and channel best practice.* Run A/B and multivariate tests (subject, content, timing, cadence); document learnings.* Track performance in platform dashboards; report on KPIs (opens, CTR, CVR, churn, ROI) and next actions.* Contribute to a growing library of templates, components and re-usable automations.* Collaborate with Design, Product, Data and Compliance to ship campaigns safely and on time.* Help scale from ~a handful of existing automations to a robust journey portfolio.
What You'll Bring* 1-2+ years' hands-on CRM/Email/Lifecycle experience (campaigns & journeys) in any sector.* Practical knowledge of a major platform: Adobe Journey Optimizer/Adobe Campaign, Salesforce Marketing Cloud, HubSpot, Braze, Iterable, Klaviyo or similar.* Comfortable building workflows, audiences and triggers; strong attention to detail and QA.* Basic grasp of segmentation and performance metrics; confident turning data into next steps.* Working knowledge of Power BI/Looker/Tableau or platform analytics is a plus (not essential).* Nice to have: push/in-app experience, basic HTML for email, and/or familiarity with SQL.* Mindset: proactive, organised, and happy operating in a lean two-person team.
Why Apply* Impact: immediate ownership in a small, specialist team where your work is visible.* Growth: scale a new function, expand a campaign suite and shape ways of working.* Variety: mix of BAU comms and greenfield journeys for a new consumer app.* Support: clear feedback SLAs and a manager focused on strategy who'll unblock delivery.* Flexibility: hybrid model with 2 office days per week in the Solihull area.
Working PatternFull-time, Monday-Friday. Hybrid: minimum two days per week in the Solihull office (fixed team days).
How to ApplyInterested? Send your CV to Mohammed Buhariwala (Harnham) via the Apply link on this page and include a brief note on your recent CRM platform experience and the most complex journey you've built.
KeywordsCRM Marketing Executive, CRM Specialist, Email Marketing, Lifecycle Marketing, Retention, Marketing Automation, Customer Journeys, Workflows, Segmentation, Adobe Journey Optimizer, Salesforce Marketing Cloud, HubSpot, Braze, Power BI, SQL, Midlands, Solihull, UK Jobs