About Us:
We are a forward-thinking UK based accountancy firm dedicated to helping individuals, SMEs, and corporations manage their finances effectively. As we continue to grow our digital footprint, we are looking for an experienced and data-driven SEO Specialist to lead and execute our SEO strategy, ensuring high visibility in search engines and improved organic traffic across all digital channels.
Role Overview
As the
Digital Marketing Manager
, you will be responsible for developing, managing, and optimising digital marketing strategies tailored to the financial services and accountancy space. Your work will play a key role in driving qualified traffic, improving online visibility, and supporting business development goals.
Key Responsibilities
* Plan, develop, and implement multi-channel digital marketing campaigns across
SEO
,
PPC
,
email marketing
,
social media
, and
content marketing
.
* Work closely with internal stakeholders to create marketing strategies aligned with company objectives, seasonal trends, and key service offerings.
* Manage website content and performance
, ensuring it's optimised for user experience, SEO, and lead generation.
* Oversee and coordinate
content creation
(blogs, newsletters, landing pages, case studies) to attract and convert prospective clients.
* Run and optimise
paid advertising campaigns
(Google Ads, LinkedIn, Facebook) with a focus on ROI and lead quality.
* Lead
email marketing
efforts including campaign creation, automation, segmentation, and performance analysis.
* Analyse campaign performance using tools like
Google Analytics
,
Google Tag Manager
,
Search Console
, and
CRM systems
to generate regular marketing reports and insights.
* Manage and grow the firm's presence on relevant
social media platforms
, maintaining brand consistency and tone.
* Collaborate with external agencies or freelancers where necessary to support campaign execution.
* Stay up-to-date with
industry trends
,
digital innovations
, and
competitor activity
in both the accountancy and marketing sectors.
* Conducting market research to understand customer needs and competitor offerings to inform campaign development.
Requirements
* 4-5 years of proven experience in digital marketing, ideally within a
professional services
,
B2B
, or
accountancy/finance
environment.
* Strong understanding of
SEO
,
PPC
,
email marketing
,
social media marketing
, and
web analytics
.
* Experience using platforms such as
Google Ads
,
Meta Ads Manager
,
LinkedIn Ads
,
Mailchimp
,
WordPress
, and
HubSpot
(or similar CRMs).
* Excellent written and verbal communication skills with a keen eye for detail.
* Confident in analysing data to draw actionable insights and optimise campaigns.
* Ability to manage multiple projects and deadlines in a fast-paced environment.
* Self-motivated with the ability to work independently and collaboratively.
Desirable Skills
* Familiarity with
accountancy services
or having worked in a regulated, professional services environment.
* Experience in
local SEO
and targeting UK-based B2B clients.
* Basic design/editing skills using tools like
Canva
,
Adobe Suite
, or similar.
* Understanding of
conversion rate optimisation (CRO)
and
user journey mapping
.
What We Offer
* A flexible, supportive, and collaborative work culture.
* Hybrid or remote working options.
* Career progression opportunities in a growing digital team.
* Access to digital tools, learning resources, and training.
* A real opportunity to shape the firm's online growth and make an impact.
How to Apply
Please submit your
CV
along with a brief
cover letter
showcasing your digital marketing achievements, especially any campaigns or results relevant to accountancy or B2B services.