Principal, Customer Marketing & Education
Join to apply for the Principal, Customer Marketing & Education role at Smartly
Principal, Customer Marketing & Education
1 week ago Be among the first 25 applicants
Join to apply for the Principal, Customer Marketing & Education role at Smartly
We’re looking for a strategic and execution-focused leader to own Customer Marketing and Customer Education. This role will be responsible for driving engagement, adoption, and advocacy across our customer base through programs that educate, inspire, and elevate our customers’ success stories. You’ll work closely with GTM, Product, and CS to turn education into empowerment and customer success into growth.
As a Principal, Customer Marketing & Education at Smartly, you´ll be responsible for…
Customer Marketing
* Build and scale our customer advocacy engine—case studies, testimonials, awards, and community building.
* Partner with Product Marketing and CS to identify and amplify success stories aligned with strategic initiatives.
* Manage customer-facing collateral and webinars for launches, feature adoption, and thought leadership in partnership with Product Marketing and Growth teams
* Lead programs that drive deeper adoption, renewals, and expansion.
Customer Education
* Own the strategy and roadmap for customer and agency onboarding, product education, and enablement content.
* Partner with Product and CS to develop scalable content (videos, guides, webinars, certifications) that improve time-to-value.
* Drive usage and engagement with education platforms (LMS, academy, etc.).
* Leverage education analytics to optimize content and improve customer outcomes.
Cross-functional Leadership
* Act as a strategic partner to CS, Product, and PMM teams.
* Build and manage a small team or network of cross-functional contributors.
* Set KPIs across engagement, adoption, satisfaction, and advocacy.
We're definitely looking for you if you have…
* 7–10+ years of experience in Customer Marketing, Product Marketing, Customer Education, or Enablement roles.
* Proven track record of building customer-facing programs that scale.
* Strong communication and storytelling skills with a passion for translating customer outcomes into impact.
* Experience with LMS platforms, advocacy tools, and customer marketing technologies.
* Comfortability being data-driven and owning KPIs across NPS, adoption, and campaign performance.
* The ability to work in a hybrid model (3 days a week at the office).
What We Offer You…
* Inclusive Culture: Join a team of over 750 Smartlies representing more than 60 nationalities across 24 locations in 13 countries, we foster a culture built on trust, transparency, and open feedback.
* Global Impact: Be part of a company making a global impact, directly influencing our customers and business growth.
* Wellbeing Focus: Enjoy generous healthcare packages, mental health services, and a healthy work-life balance with paid holidays and family leave.
* Total Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and ample career development opportunities.
* Hybrid Workplace: Experience a hybrid work model, balancing office and remote work, with the option to work abroad for up to 30 days.
Smartly is committed to being the best place to work for growth-minded individuals to thrive. Explore more in our Culture Handbook!
Apply Now and Shape Your Future with Smartly!
About Smartly
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.
Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
Visit Smartly to learn more.
Seniority level
* Seniority level
Not Applicable
Employment type
* Employment type
Full-time
Job function
* Job function
Education and Training
* Industries
Advertising Services
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