Campaign Marketing Manager
Location: Hybrid with travel to Swindon HQ one day per week
Package: £50,000 - £55,000 p/a + full benefits
At tmGroup, we're taking conveyancing into a smarter, more efficient future with our award-winning technology. From instant quote tools and seamless client onboarding to comprehensive searches and robust risk management, we combine data, technology, and industry expertise to empower our clients to move forward with confidence.
We're looking for a Campaign Marketing Manager with a passion for B2B marketing and a proven track record in running multi-channel campaigns. This role is perfect for someone who thrives in a dynamic environment, loves driving measurable results, and wants to play a pivotal role in shaping our market presence in the LegalTech space.
What you'll do
* Develop and execute integrated marketing campaigns across digital, email, social, paid, and offline channels to generate qualified leads and build brand awareness.
* Collaborate with Sales, Product, and Customer Service teams to align campaigns with business objectives and sales targets.
* Plan and implement go-to-market strategies for new products and services.
* Create compelling campaign messaging and content, working with internal experts and external agencies to ensure alignment with tmGroup's brand and voice.
* Manage and optimise paid campaigns (LinkedIn Ads, Google Ads, third-party B2B platforms), monitoring KPIs such as lead quality, conversion rates, and cost per acquisition.
* Build and manage automated marketing programs, workflows, and lead scoring in collaboration with our CRM Manager.
* Analyse and report on campaign performance, using data-driven insights to refine strategy and optimise ROI.
* Support account-based marketing strategies for key prospects and enterprise clients.
About you
* Proven experience in B2B marketing, ideally in technology, software, or professional services.
* Expertise in multi-channel campaign planning and execution, including digital marketing, content creation, and lead generation.
* Strong analytical skills, with experience using Google Analytics, marketing dashboards, and A/B testing to optimise performance.
* Proficient with marketing automation platforms (Pardot/Salesforce preferred) and paid advertising tools (LinkedIn Ads, Google Ads).
* Creative, strategic thinker with excellent project management skills and the ability to manage multiple campaigns simultaneously.
* Strong written and verbal communication, capable of crafting compelling campaign messaging and engaging content.
* Collaborative team player, comfortable working across cross-functional teams in a fast-paced environment.
Nice to have: Experience in LegalTech, PropTech, or conveyancing-related marketing.
What we offer
* Full benefits package including 25 days holiday (increasing with service), private healthcare (after qualifying period) pension, and life assurance.
* Flexible benefits scheme covering financial, wellness, legal and medical support.
* Rewards platform with a wide range of selective options
* Flexible working arrangements to support work-life balance.
* Career development opportunities within a growing, ambitious company.
* A collaborative, innovative culture where your campaigns directly impact business success.
At tmGroup, we're transforming the property market through smart, innovative marketing campaigns. If you're a data-driven, creative marketer with a passion for making a tangible impact, we want to hear from you.
Application process: Submit your CV and a brief cover letter explaining why you're excited about this opportunity and how your experience aligns with our requirements.
tmGroup is an equal opportunities employer and welcomes applications from all qualified candidates, regardless of age, gender, race, religion, sexual orientation, or disability.