B&Q Chandler's Ford, England, United Kingdom
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B&Q Chandler's Ford, England, United Kingdom
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Join to apply for the Display Advertising Lead (Programmatic) role at B&Q
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Permanent
Up to £54,000 + Pension + PMI +ShareSave+ 6.6 weeks holiday+ Hybrid/Remote Working (1-2 days per Q in Southampton or London Office)
We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Display Advertising Lead (Programmatic) and you’ll be a big part of this.
Overview
Permanent
Up to £54,000 + Pension + PMI +ShareSave+ 6.6 weeks holiday+ Hybrid/Remote Working (1-2 days per Q in Southampton or London Office)
We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Display Advertising Lead (Programmatic) and you’ll be a big part of this.
Role Purpose: This role creates and delivers the strategic roadmap for paid Performance led programmatic advertising for B&Q & Tradepoint (across the UK and ROI). In this pivotal role, you'll work with the Performance Media Planner Lead to shape and deliver an ambitious roadmap that leverages cutting-edge programmatic strategies, technologies, and partnerships. This role will oversee the execution and optimisation of programmatic advertising campaigns with day to day responsibility of strategy, planning, budgets and execution of programmatic campaigns.
What's the job?
Key Accountabilities / Responsibilities
* Create and implement the day-to-day programmatic strategy in-house at B&Q
* Build, optimise, and scale programmatic marketing campaigns for a diverse range of products and categories focusing on revenue generation, user sign-ups and lead generation
* Manage end to end campaign setup, optimisation and reporting.
* Daily management of budget to maximise ROAS and revenue
* Develop and lead a small team of specialists
* Create and implement a testing roadmap, to continually drive performance improvement in programmatic
* Provide regular campaign performance reporting, in-depth analysis, and actionable insights
* Identify opportunities for improvement and optimisation
* Manage creative strategy and support on creative briefing process
* Work cross-functionally on business-wide activations
* Utilise attribution tools to analyse performance and make data-driven decisions
* Foster good relationship with our partners such as DV360, Quantcast, and Meta
* Stay up to date with the latest trends and advancements in programmatic.
What We Need
What we need: Required Skills & Experience:
* 4+ years’ experience in a programmatic role (preferably agency side or in-house agency)
* Deep knowledge and experience of setting up and running campaigns and analysing date in digital ad platforms, DSPs and Google Analytics.
* Creative strategy skills; able to brief ideas for new image, video, and UGC creative
* Very proactive and looking for a role with high autonomy and responsibility
* Experience leading others
What's in it for me?
As part of a great team, you’ll be valued for who you are.We’re committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.
We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more!
So we can support you during the application or interview process, please contact recruitment@b-and-q.co.uk for any recruitment adjustments.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Retail
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