Crm & ai systems specialist

CRM & AI Systems Specialist

Full-time | Office / Hybrid
Gordon Hoffman Solicitors

Gordon Hoffman Solicitors is a growing UK legal and financial claims business focused on fraud and APP scam claims.

We are looking for a technically minded systems and automation specialist to help us build and manage modern operational workflows across CRM, AI tools, analytics and automation systems.

This is a hands-on role working closely with management to improve internal systems, automate processes and support future AI-assisted operations.

Key Responsibilities

• Manage and improve HubSpot CRM systems and workflows
• Build and maintain integrations between platforms and APIs
• Support implementation of AI-assisted operational workflows
• Help integrate AI and automation systems into operational processes
• Manage analytics, tracking and reporting systems
• Support reporting, automation and operational efficiency
• Assist with technical setup of accounts, subscriptions and integrations
• Work with management on future system scalability and operational improvements
• Support website, tracking and technical troubleshooting when required

Ideal Skills & Experience

We are looking for somebody with experience in several of the following:

• HubSpot CRM
• APIs and system integrations
• Google and Meta tracking & analytics systems
• Automation workflows
• AI tools and integrations
• JavaScript / technical web understanding
• CRM systems and operational workflows
• Data and analytics mindset
• Problem-solving and independent thinking

Experience with any of the following would be an advantage:

• Microsoft ecosystem (Azure, Dynamics 365, Power Platform)
• BigQuery
• SQL

What We're Looking For

• Strong technical and analytical mindset
• Ability to solve operational and systems problems
• Organised and proactive approach
• Good communication skills
• Comfortable working across multiple systems and platforms
• Interested in AI, automation and operational technology

Job Type

• Full-time
• Office / Hybrid
• Long-term opportunity with growing business

Salary:
Competitive and dependent on experience.

Pay: £40,000.00-£60,000.00 per year

Benefits:
* On-site parking

Work Location: Hybrid remote in Salford M50 3SG