Role Overview
At Dyson, we don’t follow convention, we engineer new ones.
As Lead Livestream & Content Expert, you will be responsible for driving commercial performance across live commerce channels through high-impact livestream execution and structured content creation.
This role leads by example in livestream sales delivery, campaign execution, and performance optimisation, while contributing to content strategy, affiliate enablement, and studio excellence.
The role combines strong on-camera presence with operational ownership to maximise revenue, improve conversion performance, and strengthen platform growth.
Key Responsibilities
1. Commercial Livestream
1. Lead and host high-performing livestream sessions across ecommerce platforms
2. Drive revenue through structured selling frameworks, bundle positioning, and promotional sequencing
3. Take ownership of GMV targets, conversion rate, and average order value
4. Anchor key campaign periods and major platform sale days
5. Maintain strong audience engagement and brand representation
2. Live Performance Optimisation
6. Review post-live performance data and identify improvement areas
7. Refine selling scripts, hooks, and objection-handling techniques
8. Improve demo flow and time allocation within livestream sessions
9. Share best practices with team members to uplift overall live quality
3. Content & Asset Development
10. Extraction and creation of high-performing short-form clips from livestream sessions
11. Demo library development for product showcases and affiliate support
12. Ensure content output aligns with campaign priorities and commercial goals
13. Contribute to improving content formats that increase platform engagement
4. Affiliates & Guest Streamers Enablement
14. Support affiliate livestream preparation with product insights and demo direction
5. Studio & Operational Excellence
15. Ensure studio readiness, demo quality, and presentation standards are consistently maintained
16. Identify opportunities to improve demo execution and technical setup
17. Maintain discipline in reporting, performance tracking, and asset organisation
Skills & Experience
18. Strong commercial selling capability in live environments
19. Confident on-camera presence
20. Ability to analyse live performance data and adjust execution
21. Basic video editing and content production capability
22. High accountability and ownership mindset
23. Comfortable operating in campaign-driven and performance-focused environment
Personal Attributes
24. Passionate about learning, innovation, and skills development.
25. Inspiring communicator and role model. Analytical, detail-oriented, and self-driven.
26. Thrives in a fast-paced, changing environment with a hands-on approach.
#LI-CY1
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.