Shopper Marketing Executive
Initial 12 month contract
45-47'000k PA
Location: Bracknell (4 days onsite)
We are recruiting on behalf of one of the world’s leading and most instantly recognisable consumer brands for a talented and driven Shopper Marketing Executive. This is a fantastic opportunity to join a global FMCG powerhouse and play a key role in delivering best-in-class shopper marketing execution across major UK retail customers.
The Role
As the Shopper Marketing Executive, you will manage and execute shopper-focused campaigns, seasonal programmes, and in-store communications across the UK retail environment. You’ll lead the Shopper Marketing Execution Plan for the Retail & Office District, ensuring strategic alignment, flawless delivery, and strong ROI.
You will work cross-functionally with Category Development, Key Account Management, and Trade Marketing teams to identify growth opportunities, optimise retail visibility, and drive consumer conversion at the point of purchase.
Key Responsibilities
* Manage seasonal activity, promotions, and consumer comms across major UK retailers.
* Lead the development, execution, and measurement of the Shopper Marketing Execution Plan.
* Manage marketing operations including POs, budgets, and SKU creation.
* Deeply understand shopper needs, missions, and buying habits to drive targeted activity.
* Work closely with internal commercial and marketing teams to seize growth opportunities.
* Build strong relationships with customer marketing teams to align on strategy and execution.
* Evaluate the financial viability of marketing tactics and analyse campaign performance to optimise future activity.
* Represent one of the world’s top consumer brands with professionalism and excellence.
Skills & Experience (Must-Haves)
* Degree in Marketing or a related field.
* Experience in Shopper Marketing, Consumer Marketing, or Account Management within the FMCG/CPG B2C sector.
* Strong FMCG/retail experience with major UK retail accounts.
* Analytical thinker with strong data interpretation skills.
* Proven project and stakeholder management experience.
* Excellent communication and influencing capabilities.