CRM & Loyalty Campaign Executive (Maternity Cover)
1 Neilson Square, Deans Industrial Estate, Livingston EH54 8RQ, UK
Job Description
Posted Tuesday 21 October 2025 at 01:00
CRM & Loyalty Campaigns Executive (12-month Fixed-Term Contract, Maternity Cover)
About the role
An exciting opportunity has arisen to join schuh’s CRM team, as the Interim CRM & Loyalty Campaigns Executive (12-month Fixed-Term Contract, Maternity Cover) to support the ongoing management of schuh’s loyalty rewards and benefits strategy. This role reports to the Senior CRM & Loyalty Manager.
The Interim CRM & Loyalty Campaigns Executive will work closely alongside the CRM, digital and marketing teams to align loyalty promotions and campaigns to the business needs and ensure our customers are receiving the best possible experience. They will also work closely with the CRM & Loyalty Manager to deliver best‑class customer communications during the maternity cover period.
This is a fixed‑term maternity cover contract expected to run from November 2025 to November 2026, with the possibility of adjustment depending on the postholder’s return date.
MAIN DUTIES & RESPONSIBILITIES:
* Assist with CRM and loyalty campaign strategy, ideation, briefing, testing, building and execution
* Responsible for aligning CRM and loyalty activity with the business‑wide marketing calendar
* Lead on CRM & loyalty promotional and campaign reporting post‑activation
* Manage CRM & loyalty campaign calendar, updating regularly and communicating any changes with key stakeholders
* Responsible for responding to and resolving customer loyalty queries from customers with retail teams and customer experience teams
* Own weekly loyalty reporting
* Assist with communications to wider business with emphasis on retail and customer experience teams
* Work with the wider CRM team to achieve CRM KPIs, including, but not limited to; annual revenue targets, gross profit targets, loyalty adoption, retention, purchase frequency, LTV and AOV
* Share knowledge and results with CRM team and wider business to promote the success of CRM and loyalty activity
* Product owner of the customer loyalty card, building and reporting on campaigns
* Keeping loyalty documentation up to date
* Briefing business‑wide creative briefs, working with the channel managers on gathering requirements
* Troubleshoot and resolve problems as they arise
* Stay updated on the latest industry trends and best practices to continually improve
* Keep a close eye on competitors and wider market activity and innovations
* Contribute to customer research projects as required
* Contribute to market expansion strategy as required
* Understand and comply with the Company’s Health & Safety policy and procedures
* Support the Senior CRM & Loyalty Manager and cover for CRM & Loyalty Executive as required during the fixed‑term period
* Work closely with the current postholder to ensure a smooth handover and transition before and after the maternity leave period
The right candidate will be:
* Bringing at least 1 year’s experience in a relevant role
* Enthusiastic to learn and willing to get stuck in
* Data‑driven and data literate, analytical, and highly passionate
* Strong attention to detail
* Methodical testing approach
* Strong communicator and team player
* A keen interest in developing and growing their CRM knowledge
* Creative in their approach
* Solution focussed‑ seeks workarounds when problems arise
* Organised and able to juggle multiple projects and priorities
* Confident in presenting to stakeholders
* Experience in working cross‑functionally
* Willingness to travel occasionally
* Ideal for someone looking to apply their CRM and loyalty expertise in a dynamic retail environment on a fixed‑term basis
* Experience working in a marketing environment
* Experience working on loyalty programs
* Experience with Salesforce Marketing Cloud or other ESP (email service provider)
* Experience in CRM and email marketing
* Experience with businesses associated with a youthful target audience and or a retail organisation
The start date is ideally November 2025, allowing for a short handover period with the current postholder.
This role is hybrid‑based 2 days a week at our Livingston Head Office or our Central London Head Office. This role involves occasional UK travel.
1 Neilson Square, Deans Industrial Estate, Livingston EH54 8RQ, UK
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