Digital Acquisition Director – Sage, Newcastle Upon Tyne, England, United Kingdom
Location – Hybrid, 3 days per week out of our London, Newcastle or Winnersh office.
Key accountabilities and decision ownership
* Forecast, monitor, and report on acquisition performance, ensuring commercial targets are met or exceeded, alongside managing a large budget and providing a positive ROI
* Lead a direct marketing team as well as run a cross-functional working group to deliver ecommerce units and ARR on a monthly basis
* Own and lead the digital acquisition strategy across all paid media channels (including PPC, Paid Social, Display, Affiliates, and Programmatic).
* Drive ecommerce trading performance, ensuring digital storefronts are optimised for conversion and revenue growth.
* Collaborate with cross-functional teams including Brand, Web, Product, Sales and Finance to align acquisition efforts with business priorities.
* Lead operational planning and trading cadence for direct digital purchase journeys, ensuring agility and responsiveness to market dynamics.
* Influence and engage senior stakeholders with clear, data‑led insights and recommendations.
* Continuously test, learn, and optimise acquisition tactics to improve ROI and customer lifetime value.
* Support Annual Recurring Revenue (ARR) growth through digital strategies that drive customer retention, cross‑sell, and up‑sell opportunities.
Skills, know‑how and experience
* Experience in digital demand generation ideally within a similar industry
* People management experience with the ability to drive a cross‑functional team towards a shared goal
* Proven experience in leading digital acquisition strategies at scale, ideally within a high‑growth or ecommerce‑led environment.
* Deep expertise in paid media channels and performance marketing.
* Strong ecommerce trading experience, with a track record of delivering commercial results.
* Demonstrated ability to manage senior stakeholders and influence decision‑making at executive level.
* Commercially astute with experience in forecasting, budgeting, and performance analysis.
* Operational experience in managing direct digital purchase journeys and trading cycles.
* Strong analytical mindset with the ability to interpret data and translate into actionable insights.
* Excellent communication and leadership skills.
* Experience in driving customer retention, cross‑sell, and up‑sell initiatives to support ARR objectives
Your benefits (Only Applicable for UK Based Roles)
* Work away scheme for up to 10 weeks a year
* On‑going training and professional development
* Paid 5 days yearly to volunteer through our Sage Foundation
Seniority level
* Director
Employment type
* Full‑time
Job function
* Business Development and Sales
Industries
* Software Development
Referrals increase your chances of interviewing at Sage by 2x
#J-18808-Ljbffr