Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Molson Coors (owner of Madrí beer), Valeo Foods UK (owner of Kettle Chips and Rowse Honey), Argos, Mondelēz International, Unilever, TK Maxx and Pernod Ricard.
In 2023, Ogilvy UK celebrated their75thanniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year.
The Role:
Ogilvy One UK is seeking a Strategy Director to work on Lloyds Banking Group (LBG). LBG is one of the largest clients in the Ogilvy One UK portfolio, which makes this role vitally important. As a Strategy Director at Ogilvy, you will play a pivotal role in leading the development of strategic plans tailored to meet each client\'s distinct objectives and needs. You\'ll stay at the forefront of the latest trends, insights, and best practices in the realm of strategy development while advocating for diversity of thought and championing inclusive approaches. Collaborating closely with clients, you\'ll gain a deep understanding of their businesses, target audiences, and brand values, translating this knowledge into compelling campaigns that resonate with their customers and drive tangible outcomes.
Beyond strategizing influential and innovative campaigns for high-profile clients, rooted in culture, and deserving of attention, you\'ll contribute your insights to shape the agency\'s creative output. Your recommendations and inventive solutions will pave the way for clients to amplify trends and topics effectively.
The Client:
We’ve been working with Lloyds Banking Group as their business has transformed, with new marketing leadership client-side and an exciting new strategy, focused on driving growth by building experience-led brands. Working alongside other agency partners in brand, media, ATL creative, our overarching role is to bring the LBG brands to life through initiatives and communications that grow customer depth of relationship.
121 & digital CX (app-based, predominantly) are shifting from being used transactionally for product conversion to a more balanced approach, where we proactively help customers move forward financially, no matter where they are in their financial journey. So, whether that’s supporting customers to stay on top of their day-to-day budgeting or educating them about investing and pensions or understanding tax in retirement – our role is to ensure customers have the means, motivation and capabilities to take their next step. This builds brand love, trust and credibility and means that when we want to sell a product, it’s easier to do.
Key Responsibilities/The Do’s:
We are looking for someone who can help drive the LBG clients forward to deliver on the ambition of ‘experience-led brands’ – a dynamic, experienced, creatively-driven individual who can provide strategic direction, lead end-to-end thinking, nurture creative excellence and make a positive impact, quickly, on clients.
* Development of strategy, customer journeys, connected plans and creative briefs in response to client briefs.
* Leading development of proactive responses to emerging opportunities.
* Work with research / data / analytics to inform strategies, journeys and briefs.
* Work with data teams (internal and client side) to develop targeting, personalisation, testing and progressive profiling strategies.
* Define KPIs and measurement approach.
* Nurture creative work through to production, providing constructive, clear feedback, collaborating effectively with client services to manage client input.
Requirements/Experience We Value:
* Deep expertise in creatively led CRM and digital experience, with a good understanding of how to architect end-to-end experiences and comms plans.
* Numerate and highly brand and creatively literate.
* A good understanding of data, MarTech, digital and social platforms.
* Collaborative and adaptive style.
* Able to provide relevant evidence, experience and knowledge to influence clients and give them confidence in your recommendations.
* Highly persuasive verbal and writing skills, must be a strong presenter.
* 6+ years’ experience within an agency environment (or mix of agency / client side).
* Recent experience defining modern CRM and CX strategies that demonstrate strong, distinctive creativity.
* Experience in categories such as financial services, utilities, subscriptions, where customers have a long-term relationship with a brand.
How we help you Thrive:
* 25 days annual leave + 1 Volunteer Day
* Enhanced Maternity, Adoption and Shared Parental Leave
* We have a Flexible Working Model with core working hours: 10am – 4pm
* Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
* Season Ticket Loan and Cycle to Work Scheme
* Life Assurance
Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.
We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.
We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments.
If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.
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At Ogilvy we pride ourselves on being an inclusive and equal opportunities employer. We believe in creating a dynamic work environment that values diversity, equity and inclusion. We strive to recruit from a diverse range of candidates and create an environment which provides the right conditions for belonging. We welcome all applications regardless of race, colour, religion or belief, gender, gender identity, age, national origin, marital status, sexual orientation and physical or mental disability etc. (please note this is not an exhaustive list). We are also actively focussed on encouraging greater representation by bringing more under-represented talent into our organisation. This is hugely important to us and Ogilvy has a thriving network of employee communities that exist to help everyone, no matter their background, succeed here.
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