Company Description Fairmont St. Andrews encapsulates luxury and this experience begins and ends with our colleagues. Fairmont St Andrews is one of Scotlands most iconic 5-star luxury hotels and resorts in the home of golf.
Our 213-bedroom property is located on the outskirts of St Andrews, boasting 2 championship golf courses and an award-winning spa and leisure facility. With multiple food and beverage venues on site, including our two AA Rosette Restaurant, St Andrews Clubhouse & Grill - serving the finest Scottish steak and seafood, we are able to offer our guests a world class experience for dining and leisure activities, right here on property.
Within 20 minutes from Leuchars Railway station and 35 minutes from Dundee, we are an easy commute from numerous Scottish destinations.
Job Description The Digital Marketing Manager willbe responsible forplanning, implementing, andoptimisingdigital campaigns and communications that support the hotels commercial goals. Central to this role is the ability to translate the Fairmont St Andrews experience into compelling digital storytelling, bringing our brand promise to life through every channel and touchpoint.
You will take ownership of the hotels digital presence, including social media strategy, email marketing, CRM, digital advertising, web content, analytics, and reporting. Through thoughtful, consistent storytelling, you will ensure every interaction reflects the spirit of thedestination, turningmoments into meaningful connections and inspiring guests before they even arrive.
Reporting to the Marketing and Communications Manager, this is a highly collaborative role, working closely with internal teams and third-party partners to ensure the digital presence of Fairmont St Andrews is cohesive, emotionally engaging, and commercially effective.
This role is ideal for a data-driven marketer with a strong grasp of digital channels, balanced by a creative mindset and a passion for crafting stories that resonate within a luxury hospitality environment.
Key Responsibilities:
Plan, launch, andoptimisepaid digital campaigns (social, search, metasearch, display), ensuring each campaign tells a clear and compelling story aligned to brand and audience.
Track campaign performance and deliver insight-led monthly reports, using data to refine both strategy and storytelling approaches.
Stay current with digital trends, platform updates, and evolving storytelling formats across channels.
Lead email marketing: write, build, test, schedule, and report on campaigns, with a focus on narrative-driven content that enhances engagement and loyalty.
Grow and segment the email database, ensuring GDPR compliance while enabling morepersonalisedand meaningful communications.
Support tailored guest and member communications that feel considered, relevant, and reflective of the FairmontSt Andrewsexperience.
Maintain and update all digital touchpoints, including websites and in-house media screens, ensuring content is fresh, inspiring andon-brand.
Coordinate the marketing calendar alongside the Marketing and Communications Manager, aligning digital storytelling with key business moments and campaigns.
Collaborate across departments to capture authentic stories, support events, and bring the wider hotel experience to life digitally.
Ensure all Fairmont St Andrews digital activity aligns with Fairmont and Accor brand standards, while elevating the unique sense of place and personality of the resort.
Qualifications You
Bachelors degree in Marketingor a related field (preferred).
35 years of marketing experience, ideally within luxury hospitality.
Excellent written and spoken English, with an articulate, engaging, and story-led writing style.
Strong attention to detail combined with a strategic mindset, ensuring campaigns, reporting, and brand communications are delivered to the highest standard.
Expertisein Adobe Creative Cloud programs.
Experience with CRM tools such asRevinateand MailChimp.
Proven success in social media management and growth, witha strong senseof visual and narrative cohesion.
A solid understanding of key social KPIs, with the confidence to present insights and performance to senior stakeholders.
A natural storyteller, with the ability to translate brand, place, and experience into content that inspires and converts.
Additional Information Whats in it for you?
Staff shuttle service to and from St Andrews
Opportunities for career development and progression across Accor properties worldwide
Complimentary meals in our staff canteen while on shift
50% discount in our Food and Beverage outlets
Discounted spa treatments and free golf access
Access to complimentary gym and pool facilities
Ongoing training and development opportunities
Regular colleague social events and team celebrations
Join a team where your development is supported, your contribution is valued, and you can enjoy fantastic benefits while working in one of Scotlands most beautiful resort destinations.
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