"At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work."
Klipboard FSM is revolutionising how field service businesses operate across the globe. Our powerful SaaS platform equips field teams with the digital tools they need to schedule jobs, manage assets, complete forms, invoice, and deliver exceptional service - all from one seamless solution.
From fast-moving startups to global field service providers in sectors like facilities management, equipment rental, fire & security, and utilities, our customers rely on Klipboard to grow smarter and operate more efficiently. With offices in the UK, Ireland, The Netherlands, South Africa, Kenya, and North America - we're growing rapidly and taking our impact global.
As our Head of Marketing, you'll be responsible for driving Klipboard's revenue growth through strategic demand generation initiatives. You'll own the entire marketing funnel - from brand awareness and lead generation through to pipeline acceleration and customer acquisition - working across paid and organic channels to deliver measurable business results.
This is a leadership role that combines strategic thinking with hands-on execution. Reporting directly to our Marketing Director and working alongside our partner company RAM which is made up of 5 specialists, you'll be accountable for generating high-quality pipeline that directly contributes to revenue targets. You'll work at the intersection of creativity and commercial performance, using data-driven insights to optimise every stage of the buyer journey.
Key Responsibilities:
Demand Generation Strategy
1. Develop and execute a comprehensive demand generation strategy across paid and organic channels (PPC, SEO, content marketing, social media, email campaigns, events)
2. Own the marketing funnel and drive continuous improvement in conversion rates at each stage
3. Design and implement multi-touch attribution models to measure campaign effectiveness and ROI
4. Establish quarterly and annual pipeline and revenue targets in partnership with sales leadership
5. Build and optimise lead scoring models to ensure marketing delivers sales-ready opportunities
Campaign Management & Execution
6. Design and execute integrated campaigns that generate qualified leads and accelerate pipeline velocity
7. Manage paid media strategy and budget allocation across platforms (Google Ads, LinkedIn, Meta etc)
8. Develop sophisticated nurture programmes that move prospects through the buyer journey
9. Create compelling offers and conversion-focused landing pages that drive response
10. Test, iterate, and scale successful campaigns based on performance data
Sales Enablement & Alignment
11. Partner closely with sales leadership to ensure marketing activities align with revenue goals
12. Develop sales enablement materials that support deal progression and close rates
13. Implement feedback loops to continuously improve lead quality and sales conversion
14. Establish clear SLAs between marketing and sales teams
15. Provide regular reporting on pipeline contribution, lead quality, and revenue impact
Content & SEO Strategy
16. Oversee content strategy that drives organic traffic and supports demand generation objectives
17. Partner with the Marketing Director on SEO initiatives, including keyword research, technical optimisation, and performance tracking
18. Ensure content effectively communicates value propositions and addresses customer pain points at each funnel stage
19. Leverage tools like HubSpot, Semrush, GA4, and marketing automation platforms to optimise performance
20. Maintain brand consistency while adapting messaging for different audiences and channels
Team Leadership & Development
21. Foster a culture of experimentation, data-driven decision-making, and continuous improvement
22. Manage team workflows, priorities, and professional development
23. Build cross-functional relationships across the business to drive marketing effectiveness
Analytics & Reporting
24. Establish and track key performance metrics across all marketing activities
25. Provide regular reporting to executive leadership on pipeline generation, campaign performance, and marketing ROI
26. Use data insights to inform strategy, budget allocation, and tactical decisions
27. Implement tools and processes for accurate marketing attribution and performance measurement
Skills, Knowledge and Experience:
Essential Experience & Skills
28. Proven track record of building and scaling demand generation programmes in B2B SaaS or technology companies
29. Demonstrable success in generating qualified pipeline and contributing to revenue targets
30. Strong expertise in paid media strategy and management (Google Ads, LinkedIn, programmatic)
31. Deep understanding of full-funnel marketing and conversion rate optimisation
32. Experience leading and developing high-performing marketing teams
33. Proficiency with marketing automation platforms (Pardot, HubSpot etc)
34. Strong analytical skills with experience in attribution modelling and performance measurement
35. Excellent understanding of SEO principles and content marketing best practices
36. Budget management experience with ability to demonstrate ROI
Preferred Qualifications
37. Experience marketing to trades, field service, or job management industries
38. Knowledge of B2B enterprise and mid-market sales cycles
39. Familiarity with account-based marketing (ABM) strategies
40. Experience with marketing analytics tools (GA4, Semrush, Looker, Tableau)
41. Understanding of demand generation in global or multi-regional contexts
42. Track record of implementing successful marketing technology stacks
Personal Qualities
43. Strategic thinker with strong commercial acumen and business understanding
44. Results-driven leader who can balance strategic planning with tactical execution
45. Excellent communicator who can influence across all levels of the organisation
46. Data-oriented decision-maker who combines analytical rigour with creative problem-solving
47. Entrepreneurial mindset with ability to thrive in a fast-paced, high-growth environment
48. Strong project management skills with ability to manage multiple priorities simultaneously
49. Collaborative leader who builds effective cross-functional relationships
Why Join Klipboard?
Growth & Impact
50. Significant investment in team and marketing budget provides substantial resources to drive results
51. Join during an exciting growth phase with expanding global presence
52. Direct impact on revenue and business growth with clear accountability
53. Opportunity to build and scale a demand generation function from strong foundations
54. Shape marketing strategy for a company transforming field service management worldwide
Culture & Environment
55. Work with a highly experienced and entrepreneurial leadership team
56. Collaborative, fast-paced environment focused on innovation and customer success
57. Hybrid working arrangement (3 days in our Leeds office, 2 days working from home)
58. Autonomy to test, learn, and drive meaningful change
59. Investment in professional development and career progression
Benefits
60. Competitive salary package commensurate with experience
61. Comprehensive benefits package
62. Performance-based incentives tied to pipeline and revenue targets
63. Regular team events and social activities
64. Modern, well-equipped office in central Leeds
Klipboard is an equal opportunity employer and welcomes applications from all qualified individuals.
Company Info
You may also have seen from our recent posts that we are excited to begin sharing our new company name – Klipboard. Kerridge Commercial Systems (KCS) is becoming Klipboard and our new brand is designed to bring together our expertise across distribution, automotive, retail, rental, transport management, manufacturing, and field service management. We have offices based across the world and we are looking for talented individuals to join our growing teams. Due to our growth over the last few years it is an exciting time to join us as we enter our next chapter! At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work."
Equal Opportunities
As a global company, we value and respect the diversity of our workforce, aiming to empower everyone to embrace each other's differences. We are committed to creating an inclusive workplace where diversity, equity, and inclusion are integral to our company and culture. We recognize the benefits of a diverse workforce, where creativity and valuing differences enable us all to thrive and sparks innovation.
If you require any help, adjustments and/or support during the interview and offer process then please advise our TA or HR team.
Research shows that women and other underrepresented groups are less likely to apply for a role unless they meet every listed requirement. However, we recognise that skills and experience come in many forms, and we encourage you to apply even if you don’t meet every criterion. If you are passionate about this role and believe you have the right mindset and transferrable skills, we would love to hear from you!
To all recruitment agencies: Klipboard does not accept agency speculative resumes. At present we only accept CV’s from Agencies on our PSL who have been assigned specific position/s. Please do not forward resumes to our careers site or direct to Klipboard employee as this does not constitute an introduction and Klipboard retrospectively will not be liable for any candidate ownership or fees related to unsolicited resumes.
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