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Lay the groundwork for tomorrow with Kubota!
Since 1890, Kubota has evolved in a unique way worldwide. With a strong will to solve problems in food, water and the environment, we have leveraged our strength as a manufacturer and a solutions provider. Spanning across 120+ countries and employing more than 50,000 people in Asia, Europe and North America, Kubota generates revenue in excess of $20 billion. From agricultural and industrial machinery, and overall water solutions, to any other living environment solution, our question, and our challenge was always the same: what can we do to meet the demands and enhance our lives for tomorrow?
Explore this exciting career opportunity and join us on the journey as we seek to be an “Essentials Innovator for Supporting Life”.
My job, Our future
Job Description
We have an exciting opportunity for someone to join our Agricultural and Groundcare team as Marketing Lead. Reporting to the Division Manager, you will be responsible for the creation and execution of the Marketing strategy, building strong relationships with all stakeholders including our dealer network, internal colleagues, external agencies, as well as press & influencers to ensure all marketing and sales opportunities, alongside the representation of our brand, is achieved by the highest possible level. The Marketing Executive and Tactical Marketing Executive report into this role.
The role is 37.5 hours a week and we are operating a hybrid model of working, there will be occasional travel within the UK and potentially internationally.
The responsibilities of the Marketing Lead include but are not limited to:
* Setting the Marketing strategy for the UK through an annual Marketing Plan.
* Set and manage an annual budget inline with strategic plan and product launches.
* Align with European Marketing team on new product launch activity and events to ensure consistent and unified approach.
* Manage the Marketing executives, including setting and monitoring annual objectives
* Oversee all digital activity: content creation, web content, newsletters, customer testimonials and campaign coordination.
* Dealer Marketing Communication covering new launches and other initiatives.
* Press management: Creation and Implementation of press releases, press tests, launch invites and hosting.
* Influencer management: contracts, content and relationship.
* Media Plan - development and implementation online and offline.
* End to end event management for incentive trips, hospitality events, annual conferences and regional TBU events.
* Manage and develop product photo and film shoots with Marketing Executives.
* Manage and develop campaign materials (including but not limited to): Print & Digital adverts, brochures, spec sheets, Dealer templates, Posters, Product Pages and web banners and animations.
* Measure ROI through monthly management reports
* Work with the other marketing teams (Construction, Engines and Aftersales) as and when required to create consistent cross divisional brand messages.
We offer a competitive base salary and performance related bonus, generous pension scheme, life assurance, 25 days holiday (+ bank holidays), employee benefits platform offering discounts at a number of retailers and an employee assistance program offering wellness support, providing information on physical, mental, social and financial wellbeing.
Skills & Requirements
Qualifications
- Knowledge and qualification in marketing short of a degree level
- Bachelor’s degree in marketing
- Proven track record in marketing roles (minimum 5 years)
- Line management
- In-depth knowledge of the entire Marketing Dept functions
- Using marketing software packages
- Experience in Marketing Management/Supervisory level role(s)
- Experience within the Agriculture and Ground care sectors
- Knowledge of how a Dealer network functions
Aptitude, skills & abilities
- Strong IT skills, including extensive knowledge of Microsoft Office programs
- Marketing software
- Creative
- Exceptional attention to detail and highly analytical
- Strong team building and people management skills
- Excellent verbal and written communication skills
- Confident negotiator and persuasion skills
Personal/Other attributes
- Ability to be based in Thame office minimum 3 days per week
- Flexibility to accommodate occasional travel within the UK, Europe and internationally
- A high level of integrity
- Strong work and personal ethics
- Proactive and solution focused
- Confident
- Approachable
Seniority level
* Seniority level
Not Applicable
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Machinery Manufacturing
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