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Head of sports commercial

Wigan
Permanent
Commercial
Posted: 3h ago
Offer description

Are you a strategic leader with deep roots in the betting industry, especially in horse racing, and a sharp commercial mindset? We’re looking for a Head of Sports Commercial to take the reins of our Sportsbook and Racing verticals and drive the commercial performance, customer experience, and future innovation across our digital platforms. In this pivotal role, you’ll own the commercial strategy and performance across Sports and Racing. From building engaging customer propositions and crafting powerful campaigns, to steering budgets and collaborating with product, trading, and marketing, you’ll be the key driver behind our growth in customer numbers, value, and experience. What you’ll be doing: In this role, you will be responsible for leading the end-to-end commercial performance of our Sportsbook and Racing verticals, with full accountability for strategy, planning, execution, and results. You’ll define and deliver the commercial roadmap across both areas, aligning closely with broader business objectives and driving measurable growth in customer numbers, value, and engagement. Your work will span multiple disciplines, from budgeting and forecasting to campaign development, performance analysis, and product collaboration, ensuring every initiative is grounded in insight and built for impact. You’ll work hand-in-hand with Product, Trading, Marketing, and Engineering teams to craft a seamless, best-in-class betting experience that’s not only engaging and competitive, but also fully compliant with regulatory standards. You'll lead the development and execution of acquisition and retention campaigns, optimise promotional spend and bonus strategies to maximise ROI, and ensure we are capitalising on major sporting and racing moments with compelling content and promotions. A key part of your role will be to manage and deepen relationships with key suppliers and platform providers, negotiating commercial terms and ensuring performance standards are consistently exceeded. Internally, you’ll collaborate with fellow commercial leaders to align on cross-vertical initiatives, while mentoring and developing your own team to foster a culture of innovation, ownership, and high performance. This is a rare opportunity to take charge of two major verticals within a fast-paced, digitally driven organisation and deliver real, lasting commercial impact. Who we are looking for: We’re looking for a commercially minded, results-driven leader with deep expertise in the betting industry, particularly in horse racing, and a proven track record of driving growth through strategic thinking and operational excellence. You’re someone who thrives in fast-paced, data-led environments and knows how to turn insight into action. You have a strong grasp of customer behaviours, product performance, and the levers that drive acquisition, retention, and profitability. You bring a collaborative mindset, able to work seamlessly with stakeholders across product, trading, marketing, and beyond, while also being confident in owning outcomes and making tough decisions when needed. You're an excellent communicator and negotiator, able to build meaningful partnerships with suppliers, and bring others along with your vision. Most importantly, you’re a natural leader, someone who inspires high performance, builds trust, and creates an environment where teams can do their best work. If you’re passionate about sports and racing, commercially savvy, and excited by the opportunity to shape a key part of a leading betting business, we’d love to hear from you. At the Tote our Values are We Love Winners, We Own It and We Think Differently, if these align with your values and you have the above experience this could be the role for you! What’s in it for you? At the Tote you can expect a friendly working environment with a strong sense of teamwork and pride in what we do. Within this role you’ll develop a broad range of skills and experiences that can enhance your career at the Tote. Additionally, our company benefits package includes; Competitive Basic Salary Discretionary Bonus Scheme Company Shares Option Plan Contributory pension scheme Life insurance (4 x basic salary) Simply Health Cash Plan Holiday entitlement (33 days inclusive of bank holidays) Study Support and opportunity for progression and development Confidential 24/7 365 employee assistance helpline Agile and collaborative office environment with free parking, fruit, biscuits, and drinks Regular social events, charity events and volunteering opportunities

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