Overview:
The purpose of this role is to support the Group Content Lead in coordinating and delivering the data-driven content strategy and optimising the sites and channels to deliver strong sales and profit growth. Also responsible for supporting, managing, and empowering the content executives.
Responsibilities:
1. Working with the Content Lead to ensure that a clear trading plan is coordinated and executed for the financial year.
2. Training and motivating direct reports, ensuring clear priorities amongst the teams.
3. Focusing on outlining actions to support digital KPIs including conversion, site speed, reviews, etc.
4. Working closely with the merchandising, content, and marketing teams to ensure that the marketing calendar is aligned with key trading periods and campaign activity.
5. Constantly analysing key website metrics including visitor numbers, get to product, add to basket, checkout completion, and conversion rates. This includes all elements of the experience.
6. Implementing best-in-class content customer acquisition techniques for the market, to ensure high volumes of new customers are acquired profitably through all appropriate digital marketing channels.
7. Working with the Retail and Marketing teams to ensure that all campaigns are aligned and digital deliverables are outlined and appropriate for each channel.
8. Regularly reviewing, evaluating, and benchmarking the content proposition.
9. Keeping up to date with developments within the department and timelines.
10. Supporting the delivery of key projects, making sure to escalate any process issues or blockers for the team.
11. Setting a great example to all colleagues of the business as part of the content management team.
Skills and Experience:
* 3+ years proven experience in an eCommerce optimisation position.
* Shopify experience preferred.
* Experience managing a team.
* Experience using Google Analytics.
* Experience using Content Square.
* Strong analytical skills are essential.
* Strong attention to detail.
* Ability to influence and manage wider departments.
* Excellent verbal and written communication skills.
* Ability to work as part of a small team in a fast-moving environment.
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