Sales Manager Location: Cardiff (Hybrid Working) Salary £40,000 basic | OTE up to £50,000 Contract: Permanent, full time Yolk Recruitment is supporting a growing and ambitious business in Cardiff with the search for an experienced and driven Sales Manager. This is a hands-on leadership role within a high-performing sales function, managing a team focused on generating and qualifying warm leads for specialist insurance advisors. You'll lead from the front in a fast-paced, data-driven environment-coaching in real time, identifying development opportunities, and holding your team accountable to high standards. If you thrive in a sales environment, love getting stuck into performance data, and enjoy developing people to hit and exceed targets, this could be a great next step. Key responsibilities include: Leading, coaching and motivating the lead generation team to drive high-volume, quality referrals Monitoring real-time performance data to identify trends and coach accordingly Building strong working relationships with sales agents to support conversion goals Coaching through live call listening-developing tone, objection handling, call structure and pace Delivering structured 1:1 coaching sessions, performance reviews and team huddles Managing team campaigns and directing focus to the most impactful activity Analysing call-to-connect, connect-to-hand-off, and conversion rates to target coaching Supporting Team Leads and Assistant Managers with their leadership development Creating a positive, collaborative team culture both in-office and remotely Maintaining performance standards across hybrid teams via MS Teams and internal systemsWhat You'll Bring Essential experience: At least 2 years in a fast-paced telesales or contact centre environment A minimum of 2 years in a sales or performance management role Strong track record of coaching and improving performance through real-time feedback Highly confident using live data and KPIs to identify trends and drive change Proven experience managing multiple campaigns and setting strategic direction Resilient and proactive, able to hold teams accountable while supporting their development Excellent communication skills and the ability to lead both office-based and remote staff Strong organisational skills and ability to juggle multiple priorities Motivated, professional and passionate about hitting targets and developing talentDesirable: Experience in an FCA-regulated environment Working towards CII or IFS qualifications Familiarity with managing conversion rates and campaign-specific KPIs A strong commitment to personal development and team cultureWhat You'll Get in Return Basic salary up to £40,000 OTE of up to £50,000 34 days holiday (including bank holidays) Full private health insurance (Bupa) Income Protection cover Pension plan Extra day off on your birthday Enhanced maternity and paternity leave Hybrid working with flexible hours Career development and progression opportunities A fun, supportive, and ambitious team environment