Pluto TV, a Paramount Company, is the leading free streaming (AVOD/FAST) television service in America, delivering 200+ live and original channels and thousands of on‑demand movies and series in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web, and smart TV devices featuring international and local content. The service offers European audiences curated free ad‑supported streaming TV (FAST) channels and on‑demand content.
Performance Marketing Manager – Pluto TV UK
In this role located in our office in London (Hawley Crescent, Camden Town), you will be an enthusiastic self‑starter, driven by the opportunity to be part of an innovative, collaborative, and fast‑paced entertainment brand. You’ll join a collaborative and passionate team of in‑house digital media specialists and will be responsible for planning and executing digital campaigns aimed at recruiting customers for Pluto TV, Paramount’s AVOD/FAST streaming service, in the UK.
What will you be doing?
* Develop data‑driven user growth marketing strategies on mobile, web and connected TV devices.
* Create and execute marketing campaigns across Search, Paid Social, CTV, Display/Video and other channels.
* Manage the overall performance‑marketing budget and maintain weekly and monthly reports to monitor performance and budgets across all channels.
* Plan and launch A/B tests for creative optimisation, ad copy, promotional cadence and segment discovery.
* Optimize and scale existing channels while identifying, evaluating, and recommending new platforms for testing.
* Cooperate closely with different partners within the organisation, including Branding, Retention, Creative, Programming, Product and BI teams.
* Analyse campaign performance and translate qualitative data into recommendations, optimisations and meaningful insights for the broader business.
What are we looking for?
We are looking for someone with a keen interest and enthusiasm for working within the fast‑moving media industry with a passion for content and entertainment—particularly for TV, movies and streaming.
Candidate Profile
* 3–6 years of relevant experience in performance marketing / user acquisition.
* Proven experience across the major paid channels, especially social media platforms, search engines, programmatic buying, CTV & OTT advertising.
* Technical understanding of media tracking and attribution models, with a proven track record of monitoring and reporting performance via industry‑standard MMPs (such as Adjust, Appsflyer, Kochava or similar).
* Advanced proficiency in Excel and Google Sheets, with a proven ability to translate complex data sets into clear, actionable insights and visualisations.
* A positive, humble, and collaborative team player with a genuine passion for the evolving streaming and entertainment landscape.
* Ability to adapt and navigate in a fast‑changing and international environment.
Key requirements
* Digital media buying background with strong analytics acumen and a data‑driven mindset.
* Genuine appetite for media tracking, data crunching and advanced dashboarding.
* Prior experience with mobile measurement platforms (MMPs) is highly regarded.
* Background in app marketing or the streaming industry is a significant plus, though not mandatory.
Why us?
At Pluto TV we have a clear vision: to be the place where a diverse mix of talented people wants to come, to stay and do their best work. We pride ourselves on bringing the best entertainment to our audiences, and we know our company runs on the hard work and dedication of our passionate and creative employees.
* A startup environment with a corporate background—combining the best of both worlds.
* The possibility of bringing in your ideas and making decisions from day one.
* Flexible working hours.
Paramount is an equal‑opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything we do, on‑screen and off. From the programming and movies we create to employee benefits and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available for all. Paramount is proud to be an equal‑opportunity workplace and is committed to equal employment opportunity regardless of race, colour, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
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