Overview
Recordati in Hemel Hempstead, England, United Kingdom is seeking a Marketing Manager Cardiology. This role will lead the marketing strategy for our cardiology brand launch across the UK and Ireland while supporting other established brands within our portfolio.
Key Responsibilities
* Develop and implement the marketing strategy for our Vazkepa brand in the UK.
* Lead the completion of annual brand plans, including tactical planning and budget allocation
* Provide critical input to sales forecasting processes and market analyses
* Develop compelling messaging and communication plans for healthcare professionals
* Prepare high-quality materials and resources for Key Account Managers (KAMs) to support effective customer engagement
* Maintain close relationships with field teams to continually enhance campaign effectiveness
* Utilise digital and omnichannel approaches to maximise brand reach and engagement
* Lead the application of AI-driven marketing solutions to enhance targeting and personalisation
* Support the commercial team in delivering brand performance targets
* Manage the IQVIA OCE-D platform to optimise customer interactions and campaign effectiveness
* Develop personal knowledge of the disease area and customer needs through ongoing collaboration with field-based colleagues
* Liaise with global marketing colleagues at Recordati headquarters to ensure alignment with international brand strategy
* Manage relationships with external marketing and creative agencies
* Ensure all marketing activities comply with ABPI and IPHA Code of Practice regulations in their respective markets
Required Education
* Degree in life sciences, marketing, or business
* Evidence of continuous professional development in digital marketing
Required Skills And Experience
* Minimum 3 years\' pharmaceutical marketing experience
* Experience within gastroenterology, urology or cardiovascular therapeutic areas highly desired
* Strong digital marketing capabilities with experience in omnichannel campaign development
* Knowledge of AI applications in pharmaceutical marketing
* Understanding of the NHS landscape and UK market access environment
* Experience in sales forecasting and brand planning processes
* Analytical skills to interpret market data and translate insights into actionable plans
* Experience managing marketing agencies and external vendors
Technical Competencies
* Experience in sales forecasting and brand planning processes
* Knowledge of the ABPI and IPHA Code and pharmaceutical marketing regulations
* Practical experience using IQVIA OCE-D platform
* Ability to translate clinical data into compelling materials for field team
Required Behaviours And Competencies
* Strong interpersonal skills for effective collaboration with KAMs and field colleagues
Required Languages
Fluent in English both written and spoken.
Travel
Travel required: 10%
Equal Opportunity
We are proud to be an equal opportunity employer. We recruit, develop and reward without regard to gender, sexual orientation, gender identity or expression, national origin, age, physical or mental ability, race, ethnicity, political or religious belief.
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