Growth Strategy Lead - Public Nectar
Role: Growth Strategy Lead
Function: Growth Strategy, Performance Media Buying, Creative Strategy
Reports to: Head of Operations
Core Responsibility: Drive profitable growth for our clients through data-led performance marketing and strategic planning
KPI: Client New Customer Revenue Growth, Client retention and Cross Service upsells
Department: Growth Strategy
Location: Remote (UK-based)
Employment Type: Full-time, Permanent
Experience Level: Senior-level (4+ years)
This is Public Nectar
Where performance meets purpose
We design performance marketing systems that connect and convert so that business leaders can lead business. The way we do it is simple: meticulously, with precision, and a growth mindset, always reaching, always evolving.
Public Nectar is one of the fastest-growing performance marketing agencies for D2C brands in the UK. We're built on the core values of winning with integrity, full ownership, and relentless growth. With a team of 29 passionate professionals, we've helped brands across fashion, lifestyle, and consumer goods scale rapidly through data-driven performance marketing.
Our Values:
* Winners Win - We get the job done right, rain or shine
* Full Ownership - Accountability is our North Star
* Integrity - Do what's right, not what's easy
* Never Stand Still - 1% better every day leads to extraordinary heights
* High Energy - Passion fuels performance
The Opportunity
As a Growth Strategist, you'll play a critical role in shaping the growth journey of our clients. You'll be the strategic link between data, creative, and performance, using insights to fuel strategic decisions and deliver exceptional client outcomes. This is a high-impact role for someone who thrives on data, creativity, and rapid problem-solving.
You'll take ownership of client growth, transforming data-driven insights into impactful strategies that drive revenue and customer acquisition. Your role will span from high-level strategic planning to on-the-ground execution, providing a complete growth solution for our clients while building lasting relationships based on trust and results.
What You'll Own
Growth Strategy and Planning
* Develop comprehensive 12-month growth roadmaps, aligning creative, performance, and customer acquisition strategies
* Use advanced forecasting to set ambitious, data-backed KPIs for revenue growth and strategic planning
* Conduct in-depth market research and competitive analysis to identify high-potential growth opportunities
* Regularly review and adapt strategies based on performance data, market changes, and evolving client goals
Cross-Functional Leadership and Collaboration
* Lead cross-functional teams, coordinating efforts between Account Managers, Media Buyers, and Creative Strategists
* Drive alignment across teams to ensure consistent messaging, creative quality, and data-driven decision-making
* Act as the strategic anchor within client accounts, setting direction and ensuring everyone works towards unified outcomes
* Foster collaborative relationships that drive innovation and exceptional client service
Data-Driven Optimisation and Analysis
* Use platforms like Shopify, Triple Whale, Motion, and ad account analytics to monitor performance and identify trends
* Transform raw data into actionable insights, guiding creative adjustments and media strategy refinements
* Make real-time optimisations based on performance data and market intelligence
* Regularly assess client account health, ensuring targets for MER, ROAS, CAC, and customer LTV are consistently met or exceeded
Client Communication and Relationship Building
* Build strong, trust-based relationships with clients, acting as their primary strategic advisor and growth partner
* Present clear, data-backed insights and growth recommendations with confidence and clarity
* Provide regular performance updates that connect day-to-day tactics with long-term growth goals
* Identify and develop upsell opportunities across our service offerings to strengthen client partnerships
Creative and Performance Integration
* Partner closely with creative teams to develop impactful, conversion-focused campaigns aligned with strategic goals
* Use performance data to refine creative direction, ensuring every asset drives measurable results
* Collaborate on testing roadmaps that balance creative innovation with performance requirements
* Bridge the gap between creative strategy and media buying for optimal campaign performance
What You Bring
Essential Experience
* Minimum 4 years of hands-on experience managing paid media campaigns across Meta, Google, TikTok, or other major platforms
* Deep understanding of acquisition channels, landing pages, eCommerce best practices, and growth levers
* Proven track record in producing accurate forecasts and developing data-driven growth strategies
* Strong grasp of creative ideation, data-backed execution, and comprehensive performance analysis
* Experience leading cross-functional teams and aligning creative and media strategies for maximum impact
Strategic and Analytical Skills
* High proficiency in Shopify, Triple Whale, Motion, and other eCommerce analytics tools
* Advanced understanding of performance metrics including CAC, MER, LTV, ROAS, and payback periods
* Ability to develop comprehensive growth forecasts, budgets, and strategic marketing calendars
* Experience with attribution and measurement frameworks to improve signal clarity and decision-making
* Strong pattern recognition skills for identifying growth opportunities and potential challenges
Personal Attributes
* Ownership mentality - you win or learn, you never blame others for outcomes
* Proactive, solutions-driven approach with resilience under pressure and tight deadlines
* Attention to detail is second nature - you catch what others miss
* Confident relationship-builder with exceptional communication and presentation skills
* Ability to self-manage priorities effectively in a fast-paced, dynamic environment
* Clear, confident communicator with talent for simplifying complex strategic concepts
What Would Make You Stand Out
* Previous experience in a high-growth agency environment or scaling D2C brands
* Track record of managing £500,000+ ad spend with proven ROI results
* Experience with emerging channels and staying ahead of industry trends
* Background in conversion rate optimisation and landing page strategy
* Leadership experience mentoring junior team members and driving team performance
* Understanding of email marketing, SMS, and retention marketing strategies
What Success Looks Like
6 Months In
* Consistently driving profitable growth for assigned client accounts with measurable results
* Building strong collaborative relationships within cross-functional teams
* Developing repeatable workflows for creative and performance strategy alignment
* Establishing yourself as a trusted strategic advisor to clients and internal stakeholders
12 Months In
* Trusted with high-value, complex client accounts and recognised for strategic impact on growth results
* Created best-in-class workflow structures and strategic frameworks driving exceptional client outcomes
* Leading strategic initiatives and mentoring team members on growth strategy best practices
24 Months In
* Recognised as a key strategic leader within the agency, driving innovation and growth excellence
* Managing some of our largest and most complex client accounts with industry-leading results
* Shaping the agency's overall approach to client success and strategic growth planning
What We Offer
Competitive Package
* Competitive salary commensurate with experience and proven strategic impact
* Performance-based bonus scheme tied to client growth and retention success
* 28 days paid holiday plus bank holidays
* Your birthday off (because strategic thinking deserves celebration)
Professional Growth & Development
* Access to £10,000 worth of training courses and ongoing professional development opportunities
* Mentorship from highly experienced digital marketing and growth strategy experts
* Working with a wonderfully diverse portfolio of clients, strengthening your strategic skillset across multiple industries
* Clear career progression pathways within our rapidly expanding growth team
Work-Life Excellence
* Fully remote working environment
* Working laptop provided for optimal work-life separation
* Subsidised gym membership up to £50 per month to maintain high energy levels
* Quarterly team social events
Culture & Environment
* Work with ambitious, fast-growing D2C brands where your strategies drive real business impact
* Collaborative, high-energy team environment focused on continuous improvement and innovation
* Opportunity to shape the strategic direction of exciting brands and see measurable growth results
* Agency culture built on integrity, growth, and winning together through exceptional client service
Ready to Join Us?
If you're excited about driving transformational growth through strategic thinking and want to be part of a team that values both performance and purpose, we can't wait to hear from you!
Application Process
Stage 1: Initial strategic conversation with Ben Rogers, our Operations Manager
Stage 2: Strategic case study assessment to showcase your growth strategy expertise
Stage 3: Final interview with Lewis Lindsay, Founder of Public Nectar
This is Public Nectar. Where humans make things happen.
Public Nectar is committed to creating an inclusive environment where all team members can thrive. We welcome applications from candidates of all backgrounds and strategic perspectives.
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