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Head of events

Manchester
Permanent
Portfolio
Head of events
Posted: 29 January
Offer description

Lead the UK events strategy end-to-end, owning performance, targets and delivery! I'm supporting a high-growth B2B business with the appointment of a Head of Events to take full ownership of a commercially driven events function! The business operates at scale with established global operations across the UK, Europe, the US and Asia (including Tokyo, Paris and North America), and events play a critical role in driving new customer acquisition. This role is ideal for someone who sees events as a revenue channel, not a marketing exercise. You'll be responsible for building, optimising and scaling an events programme that directly supports new business acquisition - with webinars as the primary channel. This is a hands-on leadership role with clear accountability for pipeline generation, conversion and revenue impact, working closely with sales teams in a commercially led environment. Day to Day / Responsibilities Full ownership of the events and seminars programme, with responsibility for revenue and performance targets Leading a webinar-led events strategy designed to generate and convert sales opportunities Planning and mapping future events while continuously improving current programmes Tracking and improving key metrics including registrations, attendance, cancellations, conversion rates and sales performance Detailed post-event analysis covering delegate quality, engagement and commercial outcomes Working closely w...

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