Lead the UK events strategy end-to-end, owning performance, targets and delivery!
I'm supporting a high-growth B2B business with the appointment of a Head of Events to take full ownership of a commercially driven events function!
The business operates at scale with established global operations across the UK, Europe, the US and Asia (including Tokyo, Paris and North America), and events play a critical role in driving new customer acquisition.
This role is ideal for someone who sees events as a revenue channel, not a marketing exercise. You'll be responsible for building, optimising and scaling an events programme that directly supports new business acquisition - with webinars as the primary channel.
This is a hands-on leadership role with clear accountability for pipeline generation, conversion and revenue impact, working closely with sales teams in a commercially led environment.
Day to Day / Responsibilities
* Full ownership of the events and seminars programme, with responsibility for revenue and performance targets
* Leading a webinar-led events strategy designed to generate and convert sales opportunities
* Planning and mapping future events while continuously improving current programmes
* Tracking and improving key metrics including registrations, attendance, cancellations, conversion rates and sales performance
* Detailed post-event analysis covering delegate quality, engagement and commercial outcomes
* Working closely with Sales, Business Development and Sales Operations to ensure effective lead follow-up and opportunity conversion
* Managing workflow, priorities and development of a small events team
* Producing regular performance updates and insights for senior stakeholders
* Overseeing event-related marketing copy and communications
* Identifying opportunities to introduce new formats, approaches and improvements
What I'm Looking For
* Proven experience delivering commercially successful events or webinars focused on new business growth
* Strong understanding of sales cycles, lead generation and follow-up processes
* Highly commercial mindset with a clear focus on ROI and revenue impact
* Confident people leader able to motivate, coach and drive accountability
* Strong analytical skills and confidence presenting performance data to senior stakeholders
* Comfortable working in a fast-paced, performance-led environment
* Experience using CRM systems and performance data
If you think in conversion rates, sales follow up and revenue impact - not just registrations - you'll feel right at home here!
47891CCR
INDMANS
Portfolio Payroll Ltd is acting as an Employment Agency in relation to this vacancy.
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