Job Description
Title: PPC Manager – Senior Paid Media Specialist
Experience: 4+ Years
Hybrid: 3 days in the office
Salary: £40K-£50K
About the Role
This role is for a senior paid media specialist, not someone simply executing ads day to day. You’ll take ownership of high-impact PPC activity, shaping strategy, driving performance, and uncovering growth opportunities across multiple channels.
If you’re highly data-driven, commercially minded, and experienced in scaling paid media accounts, this is an opportunity to make a measurable impact.
What You’ll Do
* Own the strategy, execution, and optimisation of multi-channel PPC campaigns across platforms such as Google Ads, Microsoft Ads, Meta, LinkedIn, YouTube, Display, and Programmatic.
* Design and manage campaigns that balance scale, efficiency, and profitability.
* Identify growth opportunities through audience insights, competitive analysis, and advanced targeting.
* Develop compelling ad copy and collaborate on landing page optimisation to improve conversion rates.
* Manage and optimise significant monthly budgets, with a strong focus on ROI and ROAS.
* Plan and run A/B and multivariate testing across creatives, bidding strategies, and funnels.
* Stay ahead of platform updates, algorithm changes, and industry trends, continuously testing and iterating.
* Work closely with internal teams (marketing, content, design, commercial stakeholders) to align paid media with wider growth goals.
* Report on performance, insights, and next steps, presenting results clearly to senior stakeholders.
What We’re Looking For
* 7+ years’ experience managing and scaling PPC campaigns.
* Strong hands-on knowledge of Google Ads, Meta Ads, Microsoft Ads, LinkedIn, and similar platforms.
* Advanced understanding of tracking, attribution, and analytics (GA4, Tag Manager, reporting tools).
* Experience managing high-budget accounts with a strong performance track record.
* Exposure to eCommerce, lead generation, and B2B funnels.
* Highly analytical, with the ability to turn data into clear actions.
* Confident writing ad copy and working with creative teams to improve performance.
* Relevant certifications are beneficial but not essential.
Why This Role?
* High level of ownership and autonomy over paid media performance.
* A results-focused environment that values testing, innovation, and measurable outcomes.
* Opportunity to work on impactful campaigns with room for progression.
* Competitive salary package with performance-related incentives.