Marketing Communications and Campaigns Manager
Full-time Permanent Associate
Description
About the Role
Are you a creative communicator with a passion for campaigns that make an impact? We're looking for a Marketing Communications and Campaigns Manager to join our marketing team at Würth.
In this varied and hands-on role, you'll shape how we communicate — both inside the business and out. From optimising our internal communication platforms and crafting compelling copy, to designing multi-channel campaigns for our largest customers and bringing memorable events to life, no two days will be the same.
What You'll Be Doing
Internal Communications & Copywriting
- Continuously improve our internal communication platforms (intranet and company internet), making them more efficient and user-friendly
- Write and edit engaging content for a range of audiences, in close coordination with stakeholders
- Identify the right content, channels, and target audiences — and prepare content for distribution
- Introduce new technologies and tools that enhance how we communicate
- Regularly analyse and evaluate channel effectiveness to keep improving
- Develop, co-design, and execute marketing campaigns for large customers (Key Accounts) across all Divisions, aligned to divisional segments and application focuses
- Contribute to the corporate marketing plan — from goal setting and concept creation to measures, synergies, and KPI follow-up
- Collaborate closely with Divisions, E-Business, Sales (including KAM), and Media Design
- Support the marketing management team on image campaigns, sponsorship engagements, and branding initiatives
- Build and maintain our LinkedIn presence, creating content that resonates with key accounts and large customers
Event Conception & Execution
- Plan and deliver events end-to-end with stakeholders — from "Save the Date" to the photo gallery
- Define project plans, timelines, responsibilities, and KPIs to measure success
- Coordinate internal promotion with the MD office and external promotion with DMMs, Sales, and the Trade Store team
- Track budgets throughout the planning process and keep events on target
- Monitor event trends (technology, sustainability, participant management) and bring innovative ideas to the table
- Run post-event evaluations to capture learnings and improve future events
What We're Looking For
- Proven experience in marketing communications, campaign management, or a similar role
- Excellent copywriting and editing skills, with the ability to adapt tone for different audiences and channels
- Experience planning and executing multi-channel campaigns, ideally in a B2B environment
- Strong project management skills — comfortable juggling timelines, budgets, and multiple stakeholders
- Confidence working cross-functionally with sales, divisional, and creative teams
- A data-driven mindset: you measure what works, learn, and optimise
- Experience with event planning and execution is a strong advantage
- Familiarity with LinkedIn content creation and B2B social media marketing
What We Offer
- A varied role with real ownership across internal comms, campaigns, and events
- Close collaboration with teams across the whole business
- The opportunity to shape marketing for some of our most important customer relationships
- 23 days holiday increasing to 28 days per annum with length of service
