Digital Marketing Specialist Location: Glasgow, City Centre Contract Type: Full-time, Permanent Working Hours: Monday - Friday, 9am - 5pm Working Pattern: Hybrid (3 days in office following training) Do you thrive on data, content and results? Would you like to join a growing Marketing team with the opportunity to implement impactful organic and paid search strategies? Why Jones Whyte? Jones Whyte is proud to have been recognised as Scottish Top Employer of the Year at The Herald and s1jobs Top Employer Awards 2025. This award reflects our commitment to creating a workplace where people truly thrive - one that values career development, wellbeing, inclusivity, innovation and community impact. As a firm, we are dedicated to fostering an environment where every team member feels supported, empowered and part of something meaningful. As we continue to expand, we are looking for a talented Digital Marketing Specialist to play a pivotal role in our Marketing department’s success. This is your opportunity to bring your expertise, make a measurable impact and grow alongside a company that is invested in your development. We value innovation, independence and accountability - and we will empower you to make a real difference. The Role As a Digital Marketing Specialist, you will play a central role in improving our online visibility, driving high-intent traffic and generating quality leads. This is a hands-on position combining strategic thinking with tactical delivery. You will work directly in support of our Personal Injury department, developing and executing SEO strategies, driving lead generation and overseeing content creation across landing pages, blog posts and satellite sites. Our Personal Injury department handles the full spectrum of injury claims, including: Road traffic accidents Workplace injuries Cycling accidents Serious injuries Fatal claims You will work closely with our experienced Head of Marketing and Digital Marketing Manager, alongside dedicated Marketing Executives. The role requires a proactive, focused individual with a positive attitude and calm approach. You should be a strong team player with a solid understanding of digital marketing principles, ensuring brand and marketing consistency across the firm. In return, you will gain opportunities to further develop your expertise and progress your career within a supportive and high-performing environment. Key Responsibilities Strategy & Planning Develop and execute SEO strategies focused on driving lead generation for Personal Injury services, aligned with wider marketing objectives. Conduct keyword research and gap analysis to create a clear optimisation roadmap. Identify opportunities to improve site performance through technical and on-page SEO enhancements. SEO Conduct regular site audits. Implement schema markup and manage crawling/indexing issues. Collaborate with internal teams and external developers to implement technical fixes. Optimise page structure, metadata, internal linking and content quality across service pages and blogs. Lead Generation Use SEO strategies to generate high-quality, relevant leads. Continuously test, track and refine lead generation funnels and conversion tactics. Plan, manage and optimise paid search campaigns across Google Ads and other relevant platforms. Conduct keyword research and bid management. Write compelling ad copy. Perform regular negative keyword audits. Monitor and report on campaign performance. Analyse PPC data to improve cost-per-click, conversion rates and return on ad spend. Translate performance insights into clear recommendations aligned with wider growth objectives. Content Strategy Collaborate on content planning and production, ensuring alignment with search intent and brand voice. Oversee content creation across landing pages, blog posts and satellite sites. Analytics & Reporting Track key performance metrics using tools such as Google Analytics and SEMrush. Provide monthly performance reports with actionable insights. Use data analysis to shape future campaigns and optimise current strategies. Requirements Minimum of 2 years’ hands-on experience in SEO and SEM, ideally within a lead generation-focused environment. Strong understanding of organic, technical SEO principles and on-page optimisation. Experience with Google Analytics, Search Console, SEMrush (or similar platforms) and content management systems. Confident communicator with the ability to explain SEO concepts to non-technical audiences. Proven ability to manage multiple projects, prioritise effectively and meet deadlines. Data-led, performance-driven mindset with a focus on measurable results. Strong attention to detail. Desirable (Not Essential) Experience working within a law firm or with legal software. Experience managing paid search channels. Experience in brand-specific marketing. Experience supporting CRM systems (e.g. HubSpot or similar). Experience delivering targeted marketing campaigns by age and/or demographic. Company Benefits & Perks Competitive salary Company pension scheme Company bonus scheme Industry-leading maternity and paternity policies 23 days’ holiday plus 8 bank holidays Holiday loyalty scheme (earn up to 5 additional days) Buy and sell up to 3 holiday days per year Hybrid working (following office-based training) Company referral scheme Wellbeing support initiatives Annual company day out Birthday early finish