RedBull UK is currently recruiting for a Strategy & Insights Manager (Portfolio & Shopper) to be based in London, UK.
You will lead RedBull’s portfolio agenda across Great Britain by fusing shopper behaviour, category dynamics, and volumetric drivers into clear portfolio strategies and plans. Put shopper insights at the centre of every decision: continuously analyse shopper missions, path‑to‑purchase, decision trees, and barriers/drivers; quantify conversion, incrementality, and cannibalization to guide assortment, pack prioritisation, and innovation priorities. Partner closely with Brand Marketing to shape portfolio architecture and develop product initiatives, guide innovation/renovation choices, and turn insights into the Perfect Sell toolkit—clear selling stories, customer‑ready guidance, and playbooks that equip Sales to win with customers on assortment. Build an insight‑led culture through regular insight reviews, effective communication, and decision‑ready storytelling that drives long‑term growth and short‑term execution.
Responsibilities
* Proven experience in FMCG/retail insights, category management, or portfolio planning, with a strong track record in shopper insights and behaviour‑led decision making.
* Deep expertise with syndicated and shopper data; comfortable with quantitative analysis, experiment design, and turning data into clear portfolio recommendations.
* Exceptional stakeholder management, communication, and storytelling; able to influence senior leaders and cross‑functional teams.
* Strong project management and organization; skilled at running complex, multi‑stakeholder programs on time and on budget.
* Travel 0‑10%
Where you'll be based
London, England, United Kingdom
About RedBull
At RedBull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.
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