As Marketing Manager, you will work closely with our clients' leadership team to take ownership of the business marketing strategy, driving brand growth, generating demand, and showcasing our expertise in sustainability.
A key part of the role will involve leveraging Dynamics 365 for CRM, implementing email automation to support lead generation, and creating touchpoint campaigns that nurture customers throughout their journey.
Looking for a results-driven, hands-on marketing professional who thrives on delivering tangible outcomes. You will be proactive, creative, and focused, with the drive to independently identify and execute opportunities for growth. You are a self-starter who takes ownership of projects, embraces challenges, and consistently aims to exceed expectations.
Package / Benefits
* GBP40,000 - GBP45,000 PA
* Ability to purchase extra holiday
* 20 days holiday increasing by one day each year, up to five additional days over five years, plus Bank Holidays
* Salary Sacrifice Pension scheme, Death In Service (2x salary), BUPA, Simply Health
* Wellness programme (EAP), Employee Discount Portal
* Enterprise Management Incentive (EMI)
* Opportunity to advance your career in a Sunday Times 'Ones To Watch' group of companies
* Free Parking (subject to availability)
* Option to join Car Salary Sacrifice scheme
Role and Responsibilities
* Develop and execute a results-focused marketing strategy aligned with the company's mission and objectives
* Create and implement an email automation strategy within Dynamics 365 to support lead generation and customer engagement, including mass email campaigns
* Design a suite of touchpoint emails to guide customers through their journey, enhancing their experience
* Manage multi-channel campaigns across digital, social media, email, and content marketing to generate leads and increase brand awareness
* Produce engaging content such as blogs, case studies, whitepapers, and social media posts
* Collaborate with the sales team to align marketing efforts with lead conversion goals
* Manage the online presence, ensuring the website and social channels reflect the brand and are optimized for engagement
* Keep internal systems, including Dynamics 365, updated with accurate marketing and customer data
The ideal candidate will have:
* Strong communication skills with the ability to generate compelling content and establish thought leadership
* Experience with email automation tools and CRM platforms, especially Dynamics 365, with expertise in mass email marketing strategies
* Digital marketing experience, including SEO, PPC, and social media management
* Exceptional copywriting and content creation skills for engaging B2B audiences
* Knowledge of marketing automation and customer journey mapping
* Outstanding organizational skills to manage multiple projects and deliver results on time
* A proven track record in a consultative marketing role, preferably within SaaS or tech sectors, demonstrating success in demand generation and measurable outcomes
* Expertise in leveraging LinkedIn and other social media platforms for brand growth and engagement
Cogent Staffing is an equal opportunities employer, welcoming applications from all qualified candidates regardless of race, sex, disability, religion, sexual orientation, or age.
#J-18808-Ljbffr