The Role
As a Digital Marketing Executive you will lead the launch of Virgin Bet South Africa, our newest sports betting brand, and be responsible for acquiring our first players through data-driven Paid Search, Social, and App Marketing campaigns. This foundational role focuses on building our audience from the ground up in a vibrant new market.
Location: Soho, London. Working schedule: Monday to Thursday in the office with Fridays off (four‑day work week trial, reviewed 2026). Full salary maintained.
Key Responsibilities
* Plan, manage, and optimise performance marketing campaigns across Paid Search, Paid Social, and App Marketing channels.
* Focus on new customer acquisition while driving ROI targets.
* Monitor and report on campaign performance, translating data into actionable insights for stakeholders.
* Conduct continuous competitor research and market analysis to identify new trends and growth opportunities.
* Manage budgets effectively to ensure efficient spend allocation across all active channels.
* Implement and analyse A/B and multivariate tests to improve conversion rates and customer lifetime value.
* Collaborate with creative and brand teams to develop compelling ad copy and visuals.
* Ensure all marketing activities comply with regulatory requirements and responsible gaming practices.
Skills, Knowledge and Experience
* Hands‑on experience with performance marketing on Google Ads, Meta, or Apple Search.
* Proficiency in data and reporting tools such as Excel or Google Sheets; BI tools are a plus.
* Familiarity with web analytics and tracking tools (Google Analytics, Google Tag Manager, etc.).
* Experience designing and running A/B or multivariate tests.
* Strong analytical mindset with ability to interpret complex data and provide actionable recommendations.
* Excellent organisational skills and ability to manage multiple campaigns and priorities simultaneously.
* Proactive and creative problem‑solving skills in campaign optimisation.
* Strong interest in the sports betting or iGaming industry is highly valuable.
What we offer
* Three‑day weekend: Fridays off during a 6‑month trial starting 19th May.
* Company performance bonus.
* Flexible working agreements where applicable.
* Private healthcare scheme and employee enhanced assistance.
* Enhanced family leave – maternity, shared parental and adoption leave up to 6 months full pay, paternity up to 4 weeks full pay.
* Subsidised gym membership.
* Annual travel card, loan & ride‑to‑work scheme.
* Life assurance (three times salary).
* Contributory pension plan.
* Access to exclusive Virgin offers and experiences.
* Thursday drinks in the office and regular socials.
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