Demand Generation Manager (B2B Marketing Campaigns & Lead Generation)
A heritage business supplying premium products to producers and FMCG brands worldwide is entering an ambitious new growth phase.
This is a newly created role with real influence, working closely with Sales to build trust and move prospects closer to a buying decision and convert leads into real opportunities and customers, by converting brand awareness into qualified leads and a high-quality pipeline.
Offering
* Purpose and values: You’ll join a business driven by integrity, agility, sustainability and exceptional service. We treat colleagues like family and celebrate shared success.
* Impact: This newly created role sits at the heart of our Sales and Marketing teams. Your work will directly influence the quality and volume of leads, shaping future growth.
* Growth & development: We’re committed to your professional development with ongoing training, mentorship and the opportunity to take ownership of performance marketing strategy.
* Work‑life balance: Enjoy a hybrid working pattern (remote and onsite), 25 days’ holiday plus bank holidays, private healthcare, a contributory pension, and performance‑related bonuses.
The Role
* You’ll take ownership of planning and delivering performance-led growth initiatives that generate qualified leads and support revenue growth.
* Working closely with sales and leadership teams, you will translate strategy into practical activation programmes that generate leads, support pipeline development and improve conversion.
* This role combines campaign strategy, CRM-driven marketing, digital activation and sales enablement in a highly collaborative environment.
What You’ll Be Doing
* Translate brand and commercial strategy into clear activation plans with measurable outcomes
* Lead account-based activity for priority target accounts
* Plan and optimise digital campaigns across LinkedIn, Google Ads and industry platforms
* Build email campaigns and nurture journeys using HubSpot
* Develop lead generation programmes that convert prospects into sales-ready opportunities
* Create sales enablement materials including presentations, pitch decks and toolkits
* Deliver campaign and product training to Sales and Customer Excellence teams
* Manage trade shows, conferences and events with a focus on lead generation
* Oversee website performance including SEO, UX and analytics with external agencies
* Provide customer insight to support sales conversations and account planning
* Produce performance dashboards tracking ROI, lead quality and pipeline contribution
* Manage marketing technology platforms including CRM, automation and analytics
What We’re Looking For
* At least 3 years’ experience in B2B demand generation, commercial campaigns or lead generation.
* Strong experience across campaign strategy, CRM ownership, pipeline reporting, sales enablement and account-based marketing
* Proven ability to generate and convert leads through data-driven marketing activity
* Experience working with CRM platforms (HubSpot preferred)
* Comfortable working closely with Sales teams to align marketing activity with pipeline and revenue goals
* Experience managing agencies and external partners
About You
* A proactive self-starter who combines strategic thinking with hands-on delivery
* Collaborative and comfortable working across sales, marketing and leadership teams
* Commercially minded, analytical and curious about what drives marketing performance
* Adaptable and resilient in a fast-paced, growth-focused environment
* Values integrity, ownership and continuous improvement