Overview
Full‑time, Permanent. Hybrid role: mainly working from home with occasional travel (1–2 times a month) for team days in Bristol or London.
The Senior Marketing Executive supports the Bupa Dental Care Marketing team in creating and implementing annual marketing plans that drive business growth. The role focuses on building and sustaining a strong brand presence, planning and delivering campaigns across multiple channels, and ensuring consistent brand messaging.
Key aspects of the role include managing multiple campaigns and projects, collaborating with stakeholders across Commercial, marketing and product teams, and maintaining alignment with business goals. Prior experience in a fast‑paced service or retail environment is advantageous for supporting the needs of our 360+ dental practices.
Responsibilities
- Support delivery of the annual marketing plan to drive business growth, focusing on core products and treatments.
- Manage end‑to‑end marketing campaigns (e.g., Open Days) from briefing through to delivery.
- Lead the development of MarComms, working with stakeholders to ensure brand, product, and customer needs are reflected.
- Work collaboratively with creative, digital, and local marketing teams to deliver integrated activity aligned to business goals.
- Evaluate campaign performance and recommend improvements and future opportunities.
- Support Local Marketing Managers with artwork creation and provide guidance where needed.
- Maintain and update campaign toolkits, best‑practice guides, and the Marketing on Demand site.
- Build relationships with internal stakeholders to support cross‑functional projects and identify opportunities for up‑sell and cross‑sell activity.
- Contribute to ad‑hoc marketing and commercial projects, ensuring delivery on time and within budget.
- Ensure all marketing activity meets regulatory and ethical standards and reflects Bupa’s values.
Skills & Experience
- Degree in Marketing, Business Administration or a related field.
- Proven experience in a marketing and communications role, ideally within healthcare, insurance or other FCA‑regulated service industries.
- Experience managing multi‑channel marketing campaigns end‑to‑end.
- Strong experience working with creative, digital and media teams.
- Strong stakeholder management across multiple business units.
- Experience managing budgets and using resources effectively.
- Strong communication and presentation skills, with the ability to influence.
- Sound analytical and numerical skills to support commercial decision‑making.
Benefits
- 25 days holiday, plus the option to buy more.
- Discounts in over 7,000 retailers, discounted gym membership and discounted dental insurance.
- Health Trust – a bespoke private healthcare plan providing cover with no medical underwriting for colleagues and their families.
- Access to remote GP and nurse services, physiotherapy, and mental health support.
- MyHealthcare Allowance – an annual allowance redeemable against a menu of Bupa healthcare products.
- Early access to earned wages through Wagestream.
- Cycle‑to‑work scheme.
- And many more – please enquire.
Bupa Dental Care is an equal opportunities employer. Bupa takes pride in being a Level 2 Disability Confident Employer and will provide interview or assessment accommodation to disabled applicants who best meet the minimum criteria for the role. We are committed to ensuring all applicants are treated fairly during the recruitment process.
